I had similar issues, and for small files the aforementioned solution of Johannes Schaub worked like a charm for me.
However, for files that are a bit larger, it ran into issues with the character array limit of the compiler. Therefore, I wrote a small encoder application that converts file content into a 2D character array of equally sized chunks (and possibly padding zeros). It produces output textfiles with 2D array data like this:
const char main_js_file_data[8][4]= {
    {'\x69','\x73','\x20','\0'},
    {'\x69','\x73','\x20','\0'},
    {'\x61','\x20','\x74','\0'},
    {'\x65','\x73','\x74','\0'},
    {'\x20','\x66','\x6f','\0'},
    {'\x72','\x20','\x79','\0'},
    {'\x6f','\x75','\xd','\0'},
    {'\xa','\0','\0','\0'}};
where 4 is actually a variable MAX_CHARS_PER_ARRAY in the encoder. The file with the resulting C code, called, for example "main_js_file_data.h" can then easily be inlined into the C++ application, for example like this:
#include "main_js_file_data.h"
Here is the source code of the encoder:
#include <fstream>
#include <iterator>
#include <vector>
#include <algorithm>
#define MAX_CHARS_PER_ARRAY 2048
int main(int argc, char * argv[])
{
    // three parameters: input filename, output filename, variable name
    if (argc < 4)
    {
        return 1;
    }
    // buffer data, packaged into chunks
    std::vector<char> bufferedData;
    // open input file, in binary mode
    {    
        std::ifstream fStr(argv[1], std::ios::binary);
        if (!fStr.is_open())
        {
            return 1;
        }
        bufferedData.assign(std::istreambuf_iterator<char>(fStr), 
                            std::istreambuf_iterator<char>()     );
    }
    // write output text file, containing a variable declaration,
    // which will be a fixed-size two-dimensional plain array
    {
        std::ofstream fStr(argv[2]);
        if (!fStr.is_open())
        {
            return 1;
        }
        const std::size_t numChunks = std::size_t(std::ceil(double(bufferedData.size()) / (MAX_CHARS_PER_ARRAY - 1)));
        fStr << "const char " << argv[3] << "[" << numChunks           << "]"    <<
                                            "[" << MAX_CHARS_PER_ARRAY << "]= {" << std::endl;
        std::size_t count = 0;
        fStr << std::hex;
        while (count < bufferedData.size())
        {
            std::size_t n = 0;
            fStr << "{";
            for (; n < MAX_CHARS_PER_ARRAY - 1 && count < bufferedData.size(); ++n)
            {
                fStr << "'\\x" << int(unsigned char(bufferedData[count++])) << "',";
            }
            // fill missing part to reach fixed chunk size with zero entries
            for (std::size_t j = 0; j < (MAX_CHARS_PER_ARRAY - 1) - n; ++j)
            {
                fStr << "'\\0',";
            }
            fStr << "'\\0'}";
            if (count < bufferedData.size())
            {
                fStr << ",\n";
            }
        }
        fStr << "};\n";
    }
    return 0;
}