As others have said, you can/should prepend the string with @ (though you could also just escape the backslashes), but what they glossed over (that is, didn't bring it up despite making a change related to it) was the fact that, as I recently discovered, using \ at the beginning of a pathname, without . to represent the current directory, refers to the root of the current directory tree.
C:\foo\bar>cd \
C:\>
versus
C:\foo\bar>cd .\
C:\foo\bar>
(Using . by itself has the same effect as using .\ by itself, from my experience. I don't know if there are any specific cases where they somehow would not mean the same thing.)
You could also just leave off the leading .\ , if you want.
C:\foo>cd bar
C:\foo\bar>
In fact, if you really wanted to, you don't even need to use backslashes. Forwardslashes work perfectly well! (Though a single / doesn't alias to the current drive root as \ does.)
C:\>cd foo/bar
C:\foo\bar>
You could even alternate them.
C:\>cd foo/bar\baz
C:\foo\bar\baz>
...I've really gone off-topic here, though, so feel free to ignore all this if you aren't interested.