In an answer to another question, @Marek posted the following solution: https://stackoverflow.com/a/10432263/636656
dat <- structure(list(product = c(11L, 11L, 9L, 9L, 6L, 1L, 11L, 5L, 
                                  7L, 11L, 5L, 11L, 4L, 3L, 10L, 7L, 10L, 5L, 9L, 8L)), .Names = "product", row.names = c(NA, -20L), class = "data.frame")
`levels<-`(
  factor(dat$product),
  list(Tylenol=1:3, Advil=4:6, Bayer=7:9, Generic=10:12)
  )
Which produces as output:
 [1] Generic Generic Bayer   Bayer   Advil   Tylenol Generic Advil   Bayer   Generic Advil   Generic Advil   Tylenol
[15] Generic Bayer   Generic Advil   Bayer   Bayer  
This is just the printout of a vector; so to store it, you can do the even more confusing:
res <- `levels<-`(
  factor(dat$product),
  list(Tylenol=1:3, Advil=4:6, Bayer=7:9, Generic=10:12)
  )
Clearly this is some kind of call to the levels function, but I have no idea what's being done here. What is the term for this kind of sorcery, and how do I increase my magical ability in this domain?