Lets say I want to make only the text "Software" bold. Is there a way to achieve this without a custom alertview?

Lets say I want to make only the text "Software" bold. Is there a way to achieve this without a custom alertview?

self.subHeadingLabel.font = [UIFont preferredFontForTextStyle:UIFontTextStyleSubheadline];
Check out dynamic text in ios7 . it has six different font styles. There is a good article here