History of Apple Inc./2000s resurgence

Why?

Internals organization?

Engineering

Marketing

Arrogance

Disruptive technologies

Technical incompetence, the wasted years

Poor pricing?

Macs used quite expensive machines starting at nearly $1500 where one could pick up a Windows-based PC for about $500. However, Recent price drops with products such as the Mac mini and the white polycarbonate MacBook, Macs have become more accessible to the general public.

2007

The name change from Apple Computer, Inc. to Apple Inc.


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