CeraVe
 | |
| Industry | Dermatology |
|---|---|
| Founded | 2005 |
| Founder | Bausch Health |
| Owner | L'Oréal |
| Website | www |
CeraVe is a company specializing in dermatology and manufacturing and marketing skin care products. It is a subsidiary of L'Oréal Dermatological Beauty.
History
CeraVe was founded in 2005 and was owned by the pharmaceutical company Bausch Health (Valeant at the time). In 2017, it was sold and acquired by L'Oréal along with 2 other companies (AcneFree and Ambi) for $1.3 billion.[1][2]
Product
The company manufactures and markets multiple skin care products mainly used to treat acne, eczema, dry skin, and other conditions.[3] Products are frequently marketed for the ceramides in them.[4]
Between March and October 2020, CeraVe was widely promoted by social media skincare influencer, Hyram Yarbro[5] During this period, his videos generated $3.2 million in media impact value for the brand,[6] and reportedly led to an 89% increase in its global sales in 2020.[7][8]
References
- ^ "Valeant sells 3 skincare brands to L'Oréal for $1.3B". CNBC. 10 January 2017. Retrieved 4 July 2025.
- ^ "L'Oréal signs agreement with Valeant to acquire CeraVe and two other brands". L'Oréal Finance. Retrieved 22 July 2025.
- ^ "Too Good to Be True? Here's All You Need to Know About CeraVe Skincare". Good Housekeeping. 18 April 2023. Retrieved 17 July 2025.
- ^ "Ceramides Skincare Products | CeraVe". www.cerave.com. Retrieved 9 August 2025.
- ^ Besser, Rachel (19 February 2021). "How TikTok Skinfluencers Made Me Buy This Drugstore Skin-Care Brand". Vogue. Retrieved 11 August 2025.
- ^ Smith, Michael (2024). Radiant Skin, Your Ultimate Guide To Personalizing Skincare.
- ^ Ozuem, Wilson; Willis, Michelle (2022). "Influencer Marketing". Digital Marketing Strategies for Value Co-creation. Cham: Palgrave Macmillan. pp. 209–242. doi:10.1007/978-3-030-94444-5_10. ISBN 978-3-030-94444-5.
- ^ Sundaravelu, Anugraha (3 August 2020). "TikTok is making this budget skincare brand sell out everywhere". i-D. Retrieved 10 May 2022.