Eldon (toy company)

Eldon Industries, Inc. was a toy and office supplies company located in Hawthorne, California.

History

Robert Silverstein, then working in the sales and marketing department of Eldon, became the company's president by 1949.[1] Beginning in 1957, Eldon expanded into polyethylene-based toys Billy Blastoff and Big Poly.[2] Silverstein would become the company's CEO and chairman on May 1987.[3]

On August 6, 1990, Rubbermaid announced their intentions to acquire Eldon for $235 million via a stock swap.[4] The acquisition was finalized in 1991.[5] Silverstein left the company the same year.[1] In May 1997, Rubbermaid sold Eldon and several other businesses to Newell.[6] Eldon remained a subsidiary until late 2002, when Newell folded it into the company.[7]

References

  1. ^ a b "In Memoriam: Life Trustee Robert Silverstein". Claremont McKenna College. 16 February 2012. Retrieved 11 August 2025.
  2. ^ Rich, Mark (2005). Warman's 101 Greatest Baby Boomer Toys. Iola, Wisconsin: KP Books. pp. 74, 165–167, 172, 204. ISBN 978-0-89689-220-0. Retrieved 11 August 2025.
  3. ^ "LOS ANGELES COUNTY: News from May 1, 1987". Los Angeles Times. 1 May 1987. Retrieved 11 August 2025.
  4. ^ "Rubbermaid to buy Eldon Industries". United Press International. 6 May 1990. Retrieved 11 August 2025.
  5. ^ Morris, Darrell (June 1994). "Midas of the mundane". Kiplinger's Personal Finance. Vol. 48, no. 6. Kiplinger Washington Editors, Inc. pp. 34–36. Retrieved 11 August 2025.
  6. ^ Quintanilla, Carl; Nelson, Emily (9 May 1997). "Newell, in Expansion, Agrees To Buy Rubbermaid Division". Wall Street Journal. Retrieved 11 August 2025.
  7. ^ "Newell Rubbermaid to consolidate Eldon". Office Printing International. 20 September 2002. Retrieved 11 August 2025.

33°55′04″N 118°19′19″W / 33.9179°N 118.3220°W / 33.9179; -118.3220

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