Fornetti

Fornetti Kft.
Industry
  • Bakery
  • Frozen Food
FoundedMarch 1, 1997, Kecskemét, Hungary
FounderJózsef Palásti
Headquarters Kecskemét, Hungary
Number of locations
~5,000 retail outlets
Key people
  • Nándor Szabó (Managing Director)
  • Zoltán Kovács (Head of Finance)
  • Szilárd Kelemen (Head of Sales)
  • Ádám Chiovini (Operations Director)
ParentAryzta AG
Websitewww.fornetti.com
A Fornetti location under Kálvin tér in Budapest

Fornetti Kft. is a Hungarian-origin frozen bakery company founded in Kecskemét, Hungary, in March 1997 by master baker József Palásti. It began with a small-scale production of frozen mini‑bakery items sold by weight and expanded via a franchise network featuring mobile "spot ovens" enabling easy on‑site baking.[1] Since August 2015, Fornetti has been part of the Aryzta AG global bakery group, following Aryzta's acquisition of the Fornetti Group.[2]

The company is headquartered in Kecskemét, Hungary, and has production facilities in Kecskemét and Kiskunfélegyháza, Hungary, Timișoara, Romania, and Ihtiman, Bulgaria.

Operations

Fornetti produces over 200 varieties of frozen or par‑baked bakery products, ranging from sweet pastries and savory rolls to daily bakery items, distributed across 17 European countries.[3] Its products are consumed by nearly one million people daily across its franchise network of more than 5,000 retail points as well as through non‑branded retail channels.[4]

Franchise Model

Pizza-flavored Fornetti

Fornetti operates a low‑investment franchise system. Franchisees receive frozen products and install compact "spot ovens" in small retail spaces (typically 15–30 m²), which allow them to bake and sell on demand without prior experience. The company supports partners with training, branding, logistics, marketing, and operational knowledge.[4]

Quality Standards

Fornetti emphasizes food safety and quality, adhering to IFS and FSSC 22000 certifications, and was the first Hungarian bakery company to replace traditional margarine with low-trans-fat alternatives without raising prices. It also uses non‑GMO ingredients and continuously adjusts recipes to improve nutritional profiles.[5]

References

  1. ^ "History of the company". Fornetti. Retrieved 2025-07-24.
  2. ^ "Swiss Aryzta Buys Hungarian Fornetti". Budapest Business Journal. 6 August 2015.
  3. ^ "Business Policy". Fornetti. Retrieved 2025-07-24.
  4. ^ a b o.o, PROFIT system sp z. "Fornetti baked goods". Franchising.eu. Retrieved 2025-07-24.
  5. ^ Kft, Markcon Informatikai. "Fornetti". Fornetti. Retrieved 2025-07-24.
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