Orbit Baby
| Company type | Private |
|---|---|
| Industry | Baby products |
| Founded | 2004 |
| Founders | Bryan White; Joseph Hei |
Key people | Braden Jones (CEO) |
| Products | Travel systems, stroller systems, infant car seats |
Orbit Baby is an American baby products company known for manufacturing travel systems and its patented SmartHub rotational interface.[1][2]It was founded by Bryan White and Joseph Hei in 2004 and is headquartered in Ventura, California.[3][4][5][2]
History
Orbit Baby was founded by Bryan White and Joseph Hei, who met as undergraduates at Stanford University and worked together at the Palo Alto-based design company Ideo.[3][4][5][6] The company was initially based in Newark, California.[4][7] The founders developed their first product designs with the help of industrial designer Chris Loew.[2]
Orbit Baby launched its first product line in September 2006.[4] In the same year, the company’s products were featured in episodes of the television shows The Office and The L Word.[4]
In 2007, Orbit Baby released eco-friendly versions of its bassinet/pram products.[8]
Baby products company ErgoBaby acquired Orbit Baby in 2011.[9]
Orbit Baby launched the G3 travel system in 2014.[10]
In 2015, Orbit Baby introduced the Porter Collection, a luxury stroller collection with designs inspired by the Gilded Age.[1]
ErgoBaby sold Orbit Baby to the South Korean company Safian Group in 2016.[5][11]
In 2019, Orbit Baby eventually merged with an investment, branding, and distribution company to form Orbit Global.[5][11]
Braden Jones serves as the company’s current CEO.
Products
Orbit Baby is known for manufacturing the Orbit Baby Travel System,[12][13][14] the G5 stroller,[15][16][17] the Stroll, Sleep, & Ride travel system,[5] and the Orbit Baby infant car seat.[18][19]Orbit Baby’s products also use the SmartHub, a circular dock that can be rotated and used with interchangeable seats.[1]
References
- ^ a b c Pillai, Shalu (2015-10-02). "Orbit Baby launches its state-of-the-art, limited edition stroller system for your high-flying babies". Luxurylaunches. Retrieved 2025-08-08.
- ^ a b c anonymous (2005-06-15). "Orbit Baby introduces high-design travel system". Furniture Today. Retrieved 2025-08-08.
- ^ a b magazine, STANFORD (2012-01-11). "This Stroller Seat Goes Round and Round". stanfordmag.org. Retrieved 2025-08-08.
- ^ a b c d e Lee, Ellen (2009-04-12). "Orbit Baby blasts off with 'Office' cameo". SFGATE. Archived from the original on 2022-08-19. Retrieved 2025-08-08.
- ^ a b c d e "Meet Orbit Baby: The "Bentley" of Infant Carrier and Travel Systems - California Business Journal". 2022-10-27. Retrieved 2025-08-08.
- ^ "The Orbit: Infant Travel System – Elite Choice". 2008-05-31. Retrieved 2025-08-08.
- ^ "Ergobaby compra Orbit Baby". Interempresas (in Spanish). 23 June 2011. Retrieved 8 August 2025.
- ^ "Orbit Baby's Green Edition Baby Bassinet/Pram Coming This Fall". People.com. Retrieved 2025-08-08.
- ^ "ERGObaby Acquires Orbit Baby, Inc for $17.5 Million | SGB Media Online". sgbonline.com. Retrieved 2025-08-08.
- ^ Laudon, Erica; Neighbor (2014-01-30). "Fashionable Moms Hang Out With Molly Sims and GILT Groupe Party". Ossining-Croton-On-Hudson, NY Patch. Retrieved 2025-08-08.
- ^ a b "The Zombie Stroller Brand: Orbit Baby Rises from the Dead". Baby Bargains. 2019-09-23. Retrieved 2025-08-08.
- ^ "Celebrity StrollerScope 2008 -- stroller style inspired by the star's stars". People.com. Retrieved 2025-08-08.
- ^ Winston, Fan (2013-10-10). "Kim Kardashian's Orbit Baby Stroller for Baby North Cost $940". Us Weekly. Retrieved 2025-08-08.
- ^ Kowalski, Kristine (2013-10-14). "North West's $940 Luxury Baby Stroller Revealed". Hollywood Life. Retrieved 2025-08-08.
- ^ "Who Really Makes the Best Stroller?". Esquire. 2024-11-22. Retrieved 2025-08-08.
- ^ "The Best Luxury Strollers that Make a Statement". Town & Country. 2024-12-31. Retrieved 2025-08-08.
- ^ Manjoo, Farhad (2011-06-16). "Which Bank-Breaking Stroller Is Best?". Slate. ISSN 1091-2339. Retrieved 2025-08-08.
- ^ "Car Seats That Make Sure the Baby on Board Is Snug and Safe (Published 2015)". 2015-06-26. Retrieved 2025-08-08.
- ^ "Popular car seats found to contain concerning flame retardant - CBS News". www.cbsnews.com. 2015-12-21. Retrieved 2025-08-10.