Podesta Baldocchi

Podesta and Baldocchi
FormerlyPodesta and Baldocchi
IndustryFloriculture
Founded1871 (1871)
FateSold and closed
Headquarters224 Grant Avenue,
San Francisco, California, U.S.
Area served
San Francisco Bay Area
ProductsFloral arrangements, flowers

Podesta and Baldocchi[1], later Podesta Baldocchi,[2] was one of the oldest operating florists in San Francisco, founded in 1871.[3][2] The business is no longer operating.

Their headquarters on 224 Grant Avenue, with Italian marble artwork and tile floors, acquired from the 1915 Panama-Pacific International Exposition, was featured in Alfred Hitchcock's 1958 film Vertigo.[4][5][6][7][8][9]

History

In September 1999, Podesta Baldocchi was sold to Gerald Stevens Inc., which once operated a network of 231 floral online locations, delivering flowers, in 28 markets in the United States.[2]

In November 2001, San Francisco native Marc Rovetti took ownership of Podesta Baldocchi.[10][11] Rovetti's father had emigrated from Italy in the 1950s and had worked at Podesta Baldocchi before starting his own floral business.[12] Rovetti sold Podesta Baldocchi to the Rossi & Rovetti floral shop in 2001.[13]

References

  1. ^ Lyons, Louis S.; Wilson, Josephine (1922). "Who's Who Among the Women of California". OCLC 1162159942.
  2. ^ a b c "Venerable S.F. Florist Podesta Baldocchi Sold". sfgate.com. September 8, 1999. Retrieved July 18, 2023.
  3. ^ Perry, James L, ed. (December 1, 2009). The Jossey-Bass Reader on Nonprofit and Public Leadership. John Wiley and Sons. pp. 349–. ISBN 978-0-470-54237-8.
  4. ^ Makkai, Katalin (August 21, 2013). Vertigo. Routledge. pp. 174–. ISBN 978-1-136-23131-5.
  5. ^ "Podesta & Baldocchi". flickr. October 25, 2012. Retrieved July 18, 2023.
  6. ^ "Podesta Baldocchi - San Francisco, California". OldPostcards .com. Retrieved July 18, 2023.
  7. ^ "Podesta Baldocchi". Getty Images. 1994. Retrieved July 18, 2023.
  8. ^ Stein, Ruthe (October 19, 1996). "'Vertigo' Reality - A Guide to the Real and Imaginary San Francisco Landmarks of Hitchcock's Film". SFGATE. Retrieved July 18, 2023.
  9. ^ Lady Eve. "A Month of Vertigo". Lady Eve's Reel Life. Retrieved July 18, 2023.
  10. ^ "San Francisco: 7 Films Showcasing the City". Spotlight on Film. March 27, 2023. Retrieved July 18, 2023.
  11. ^ Floral Management. Society of American Florists. 2004. p. 115. Retrieved February 4, 2018.
  12. ^ "Vincent Rovetti". sfgate.com. June 14, 1997. Retrieved February 16, 2024.
  13. ^ "San Francisco Style". floristsreview.com. November 1, 2019. Retrieved February 16, 2023.


37°47′21″N 122°24′18″W / 37.7891°N 122.4050°W / 37.7891; -122.4050

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