Rod Stephen

Rod Stephen in Londen (2024)

Rod Stephen, born as Rod Woolley on 24 October 1958, is an Australian musician, show producer and singer-songwriter from Nunawading, Melbourne, Australia. In a music career spanning 40 years, he came to be known in October 1988 as the creator of the Australian ABBA show Björn Again (the name formally Rod’s skiing pseudonym).[1] The Björn Again show has widely acknowledged as the catalyst which brought about the 1990’s ABBA revival as well as having paved the way for the global tribute band phenomena.

Early life

Rodney Stephen Woolley was born in Box Hill, Victoria, Australia to an English immigrant father William Woolley (1935–1998) and Australian mother Joan Margaret Traynor (1935 - ) The couple married in Sth Melbourne in 1955. Rod was raised in suburban Forest Hill, Nunanwading Melbourne Victoria.

Rod was schooled at Forest Hill Primary and Nunawading High from 1964-1977. Having enjoyed sports[2] earlier on Rod focussed his last years of schooling on a new found a love of music including Slade, Alice Cooper, Mike Oldfield, Genesis, Yes, Gentle Giant along with some Australian music and most impotrtantly New Zealands Split Enz which Rod connected with affording him a masterclass in songwriting and arranging  and live theatrics. After schooling Rod drifted from job to job before joining CRC working in a metallurgical research centre whilst studying computer science at RMIT (1986-1988).

In 1986 Rod had taken up skiing throughout the winter. It was in this time it was decided he and his friends should adopt new weekend personas just for fun by becoming alter egos with comedy Scandic / European names Hans Danderblaus, Benny Theredonethat and Björn Again (Rod’s name)[3]. Rod had been to see the newly released Blues brothers and Spinal Tap films which were inspirational and part of the driving force for him to develop a new musical concept.[4] In 1988 ABBA’s music had all but fallen into oblivion. Rarely seen on Television or in print media nor heard on Radio any more ABBA were deemed to be a bit “old Hat".

The 1980’s had seemingly wiped seventies music and fashion off the face of the planet. It was only when Rod was looking to creatively dress himself and other band members in “The Crows” when Rod stumbled upon some old flared trousers, platformed shoes and 70’s shirt hidden in the back of his wardrobe. Rather than wearing Surfie shorts or Ska outfits Rod announced at a rehearsal that the band’s look should be based on the ten year old clothing he had only just found.

Starting up Björn Again

In 1988 at 29 years of age Rod was at something of a cross-roads with his music.[5] The Crows had disbanded only weeks before. Whilst enjoying his work at CRC he still wanted to be involved with something musical that would have an impact on the Australian music Industry. A great show with popular music combined with fun onstage antics and to be in demand to be offered a lucrative New Years Eve show. NYE had always been the show when you could double your fee (but NYE 1988 was less than three months away).[6]

The Beatles, Queen and ABBA and The Bay City Rollers were all intital considerations They all had many hits. ABBA had more intrigue as they were Scandinavians singing in English and were once married (which gave scope for some onstage parody) ABBA's music could be ocked up a bit (which they did live themselves anyway).[7]

ABBA’s costumes were already genious works of art - so costumes based on ABBA white kimonos would clearly have the most appeal (not so much Queen / Beatles) The last piece of this jigsaw puzzle was a name. Rod had no names for Beatles / Queen. He did have the name he used for skiing Björn Again. Along with 50 other names for an ABBA tribute band were written down including ABBA-solutely and ABBA-riginal and so on. By sunrise on the Saturday morning Rod had decided that Björn Again was the perfect name for his new rocked up satirical ABBA revival show.[8][9]

Throughout the rest of the first weekend Rod spoke to musical colleague Andrew Cocks who thought the idea of Björn Again was too far fetched - also family and other friends as well as former Crows bandmate Peter Ryan about this concept. Peter agreed it sounded good and was convinced that the other Crow Gavin would want to be a part of too which was when Rod started drafting an advertsiment for two new female singers.[10][11]

On tour

  • 1988 / 1989 Rehearsals / first shows in Melbourne (Rod performing as Björn Volvo-us)

TV and radio

Other work

Charity

Rod has volunteered for London the homeless Crisis charity in 2020 and continues to provide both awareness and support through Björn Again performances for many UK based cancer and childrens charities.

Books and other projects

  • Bondi Bruce (Bruce Hopkins) - Animated TV talk show host and part-tie surf lifesaver Ch4 Big Breakfast in 2000 at Sydney Olympics
  • Rod Operation Sterling - Scotland Yard international police project (The winner takes it all)
  • In 2018 Rod featured in Stany Van Wymeersch's book ‘We all love ABBA’ and also in 2023 for the Expanded Edition.[25]

Personal life

Rod decided to live permanently in Nth London in the summer of 1992. He moved in March 2009 the business to working from home in Highgate Nth London.

References

  1. ^ Mondo, sonoro (2025-06-30). "Las cinco canciones esenciales de ABBA por Rod Stephen de Björn Again". Club mondo.
  2. ^ Blame, Steve (2024-04-15). "Steve Blame's POP the History Makers". Youtube.com.
  3. ^ Bernie, Clifton (2004-11-17). "Bjorn Again interview ABBA tribute band popped into the studio to have a chat with Bernie. So - are they really Swedish?". South Yorkshire Where I live.
  4. ^ Blame, Steve (2024-04-15). "Rod Stephen of Björn Again; ABBA cover band who played for Putin, the Queen & helped ABBA come back". Youtube.com.
  5. ^ Celebrity Talent International. "Bjorn Again (Tribute To Abba) Booking Agency Profile". Celebrity Talent International. Retrieved 2025-08-09.
  6. ^ Williams, Martine (2012-01-15). "Abba Tribute Band Björn Again founder Rod Stephen". Sotogrande Television.
  7. ^ Björn, Again (2017). "ABBA / BJÖRN AGAIN – Chronology". Hyperlinckx.
  8. ^ Morga, J. (2007-05-07). "(ABBA) BJORN AGAIN THE DOCUMENTARY part 1". Youtube.com.
  9. ^ Stephen, Rod. "Biography". Champions Music & Entertainment. Retrieved 2025-08-09.
  10. ^ Peck, David (2008-12-23). "Björn Again on BBC 1 part 2". Youtube.com.
  11. ^ Fletcher, Maddy (2025-08-09). "From convincing ABBA to release another album to performing for Vladimir Putin: the untold story of how tribute act BJÖRN AGAIN became a £50 million global business". Daily Mail - You Magazine: 14–19.
  12. ^ Björn, Again (2004-11-04). "Home Swede Home! 30 years ago ABBA won the Eurovision Song Contest, 15 years ago Bjorn Again played their debut performance. This year both bands are celebrating their remarkable achievements..." Cambridge Where I live.
  13. ^ CBS (2009-02-06). "ABBA Tribute Band: We Played For Putin". CBS News.
  14. ^ Singh, Anita (6 February 2009). "Vladamir Putin revealed as secret ABBA fan". The Daily Telegraph.
  15. ^ Lammens, Rudi (2014). 40 jaar Lokerse Feesten [40 years of Lokers Festival]. Lokerse Feesten VZW. pp. 149 and 180. ISBN 978-90-82240-30-6.
  16. ^ Civico, Adam (2011-02-07). "Tall Ships musical extravaganza to be headlined by The Levellers and Björn Again". The Shetland Times.
  17. ^ Wilson, Abby (2018-11-21). "Abby Wilson reviews Björn Again at St David's Hall". Cardiff Times.
  18. ^ Pankhurst, Steven (2018-05-17). "Mamma Mia! BJÖRN AGAIN is coming to Manchester Academy". Manchester's Finest.
  19. ^ Waterhouse, John (2021-12-03). "MUSIC REVIEW: Bjorn Again - The O2 Ritz, Manchester". Number 9: Reviewing the arts in UK.
  20. ^ LCC, Live (2023-03-27). "BJORN AGAIN TO BRING ABBA HITS TO THE HIGHLANDS THIS CHRISTMAS". LCC Live.
  21. ^ Times News Service (2023-04-12). "Internationally acclaimed show, Björn Again, comes to Sheraton Oman Hotel for one night only this May". Times of Oman.
  22. ^ Carey, Jasmine (2024-08-28). "A world famous ABBA tribute band will start its new tour in the city next year". The Argus.
  23. ^ Staunton, Nick (2024-08-27). "BJÖRN AGAIN COMES TO BRIGHTON IN SEPTEMBER". Brighton Journal.
  24. ^ Mylrea, Hannah (2019-06-28). "What more wholesome start could you have to Glastonbury than ABBA cover band Björn Again?". NME Networks.
  25. ^ Soes, Jelmer (8 April 2018). "Van punker tot dirigent: 'We all love ABBA'". Eurostory. Retrieved 2025-08-09.
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