SBT Pará

SBT Pará (ZYB 618)
Channels
Programming
AffiliationsSBT
Ownership
Owner
History
First air date
September 2, 1981
Former names
TVS Belém (1981-1990)
SBT Belém (1990-2012)
Former channel number(s)
  • Analog:
  • 2 (VHF, 1981)
    5 (VHF, 1981-2018)
Technical information
Licensing authority
ANATEL
ERP10 kW
Transmitter coordinates1°27′24.3″S 48°29′39.6″W / 1.456750°S 48.494333°W / -1.456750; -48.494333
Links
Websitewww.sbt.com.br

SBT Pará is an SBT-affiliated (until 2025, owned-and-operated) television station licensed to Belém, capital of the state of Pará.

History

The station's former frequency, channel 2, was occupied by TV Marajoara from September 30, 1961 to the early hours of July 18, 1980. The station was owned by Diários Associados and was one of the seven stations that shut down alongside Rede Tupi. TV Marajoara was the first to go off air on the morning of July 18, without starting that day's programs.[1]

In March 1981, Silvio Santos obtained the former TV Marajoara license to operate a new station, which would become a charter affiliate of the new SBT network, and, consequently, one of its O&Os.[2] The license started regular broadcasts on September 2, 1981, two weeks after the launch of the network;[3] in late September, the station moved from channel 2 to channel 5, channel 2 would later be occupied by Rede Cultura do Pará in 1987. The station used the TVS nomenclature until 1990, when it was replaced by SBT.

On April 23, 2014, its newscast SBT Pará was now presented by Valdo Souza, replacing Nyelsen Martins, its former presenter.[4] On June 6, 2016, the station hired Alinne Passos, formerly of Record Belém.[5] He was replaced by Nara Bandeira in 2021.[6]

On November 11, 2024, SBT fired most of its staff in Belém, as part of a policy to cut costs, including the exit of Nara Bandeira. Her post on SBT Pará was replaced by Bianca Teixeira, who used to be Nara's substitute presenter.[7]

On August 15, 2025, SBT Pará ceased operating as a directly owned station of the Sistema Brasileiro de Televisão (SBT) and became a regional affiliate. Grupo Norte entered into a partnership with the Belém station, assuming responsibility for investments in production, content, and commercial strategy.[8] The arrangement is overseen by Sérgio Bringel and Elton Bittencourt. The change is part of SBT’s broader restructuring in the North Region. SBT Pará now joins Grupo Norte’s network of affiliates, which also serves the states of Acre, Amazonas, Rondônia, Roraima, Tocantins, and Paraíba. The station will undergo structural adjustments and modifications to its regional programming.[8]

Technical information

SBT Pará started digital broadcasts on UHF channel 26 (virtual 5.1) on June 2, 2014.[9] Local HD output started on August 4; the official confirmation came on August 25, as part of a plan implemented by five SBT O&Os.[10]

When Brazil adopted daylight savings (until 2019), SBT Pará was responsible for generating a special feed for states in the North and Northeast regions that did not observe it, by airing certain programs with a one-hour delay.[11]

The station shut down its analog signal on May 30, 2018, according to the official ANATEL roadmap.[12]

References

  1. ^ "Dentel lacra 7 emissoras de TVs Associadas". Jornal do Brasil. 19 July 1980. Retrieved 26 September 2023.
  2. ^ ESCOLHIDAS GRUPOS DAS NOVAS TVs
  3. ^ Aragão, Diana (19 August 1981). "Canal 4 de São Paulo entra no ar hoje". PUC-Rio. Jornal do Brasil. Retrieved 30 April 2016.
  4. ^ Vaquer, Gabriel (April 23, 2014). ""SBT Pará" ganha novo apresentador e estreia nova fase nesta quarta". Na Telinha - UOL. Retrieved April 25, 2014.
  5. ^ Pará: SBT contrata jornalista Alinne Passos, ex-Record
  6. ^ "Valdo Souza". Super Marajoara. Retrieved April 1, 2025.
  7. ^ "Em novo corte de gastos, SBT demite apresentador e não poupa nem diretora regional". TV Pop. Retrieved April 1, 2025.
  8. ^ a b Cardoso, Jorge (August 15, 2025). "SBT Pará deixa de ser emissora própria e se torna afiliada após chegada de investidor". TV Pop. Archived from the original on August 15, 2025. Retrieved August 15, 2025.
  9. ^ SBT inicia transmissões em alta definição no Pará
  10. ^ Falcheti, Fabrício (August 22, 2014). "Filiadas do SBT terão todos os seus programas locais em HD; entenda". Na Telinha - UOL. Retrieved September 12, 2014.
  11. ^ "Rede Fuso" volta com o horário de verão; saiba o que é e porque é odiada
  12. ^ Paulo Higa (February 15, 2016). "Quando a TV analógica será desligada na sua cidade". Tecnoblog. Retrieved January 30, 2017.