Sabah Tourism Board
| Lembaga Pelancongan Sabah | |
 | |
| Agency overview | |
|---|---|
| Formed | August 1976 |
| Jurisdiction | Government of Sabah |
| Headquarters | 51, Gaya Street, 88000, Kota Kinabalu, Sabah |
| Agency executives |
|
| Parent agency | Ministry of Tourism, Culture and Environment |
| Website | www |
The Sabah Tourism Board (STB; Malay: Lembaga Pelancongan Sabah), or generally known as Sabah Tourism, is an agency of the Sabah State Government operating under the purview of the Ministry of Tourism, Culture and Environment. Sabah Tourism’s primary responsibility is the marketing and promotion of tourism for the State.
History
The building of the tourism headquarters are formerly a building of the Jesselton Post Office.[1] It was constructed in 1916 by a printing company from Sandakan using wood and officiated by the Governor of North Borneo at the time Aylmer Cavendish Pearson on 16 March 1918.[2]
The building was then renovated in 1936 as a headquarters for audit, treasury, post and bank offices,[3] designed and supervised by JW Norman, an executive engineer with the Public Works Department with the building wall changed to stone.[2] During the World War II, the building damaged by the bombings of the Allied forces but was repaired and maintained as the headquarters office.[3] In 1986, it was restored back as a Post Office building and by 1987, the Malaysian federal government ministry take over the building for the headquarters of the state tourism board and information centre.[3]
On 16 March 2011, a plaque known as "Kilometre Zero" was installed by the state Royal Institute of Surveyors on the floor in front of the building to mark the place as the starting point of all places in the state as the building once served as a post office.[2][4]
On 23 February 2018, it is one of 24 heritage sites in the state that were gazetted by Sabah's State Heritage Council under new enactment of "State Heritage Enactment 2017".[5][6]
Establishment
Sabah Tourism Board was established in August 1976 as the Sabah Tourism Promotion Corporation (STPC). The board then upgraded into a statutory body and took its present name in November 1985.[7]
Sabah Tourism's primary task is to increase tourist arrivals to Sabah, while plays a pivotal role in promoting the state as a premier tourist destination and managing its tourism-related activities.[7] It has since expanded its roles to cater the needs of worldwide tourism markets. It's wholly-owned subsidiary, Sri Pelancongan Sabah specialized on event management, publicity and promotion of tourism industry in the state.[7]
See also
- Tourism Malaysia
- Sarawak Tourism Board
References
- ^ "Home". Jesselton Hotel. Archived from the original on 30 March 2017. Retrieved 30 March 2017.
- ^ a b c "Sabah Tourism Board building 100 years old next year". Agence France-Presse. The Borneo Post. 16 March 2017. Archived from the original on 11 April 2017. Retrieved 11 April 2017.
- ^ a b c "Kota Kinabalu: A Walk Down Memory Lane". Property Hunter. 8 September 2016. Archived from the original on 30 March 2017. Retrieved 30 March 2017.
- ^ "Post office a marker to measure distances – ISM Sabah". The Borneo Post. 17 March 2011. Archived from the original on 11 April 2017. Retrieved 11 April 2017.
- ^ "Sabah gazettes 24 heritage sites". The Edge Markets. 23 February 2018. Retrieved 20 March 2018.
- ^ Unto, Ricardo (23 February 2018). "24 State Heritage sites under new Enactment". Daily Express. Retrieved 20 March 2018.
- ^ a b c "Overview of Sabah Tourism" (PDF). Sabah Tourism Board. Retrieved 21 August 2022.
External links
