Sikêra Júnior

Sikêra Júnior
Sikêra in 2021
Born
José Siqueira Barros Júnior

(1966-06-17) June 17, 1966
Palmares, Pernambuco, Brazil
Occupation(s)Television presenter · radio host · actor

José Siqueira Barros Júnior, better known as Sikêra Júnior (born 17 June 1966), is a Brazilian television presenter, singer, radio host and actor. He currently hosts the regional news program Alerta, on TV A Crítica, in Manaus. Between 2020 and 2023, he hosted Alerta Nacional, on RedeTV!, broadcast nationwide. Sikêra Júnior is also known for being controversial and making statements considered racist,[1] homophobic,[2] sexist and misogynistic,[3] as well as denialists about COVID-19.[4]

Born in Palmares, Pernambuco, he began his career in radio at the age of 14. In 2000, he joined TV Alagoas (now TV Ponta Verde) as a reporter and, at the end of 2016, went viral on social media after putting a "hex" against marijuana users. His performances on TV became memes and spread quickly across the internet. Sikêra has over 6 million followers on Instagram and a YouTube channel with around 5 million subscribers.

Career

Born in Palmares, he began his radio career at the age of 14 at Rádio Cultura dos Palmares. While still in Pernambuco, he worked at other radio stations in the region and at Globo Nordeste.[5]

In 2000, he joined TV Alagoas (now TV Ponta Verde) as a reporter. In 2012, he took over as the host of Plantão Alagoas. At the end of 2016, he went viral on social media after putting a "hex" against marijuana users and stating that "they would die before Christmas".[6] However, his success almost changed completely at the end of that year, as Sikêra suffered a heart attack that almost killed him, causing him to take a break from hosting Plantão Alagoas for a while. After being away for a month due to a heart attack in early 2017, he surprised the public by returning to his program inside a coffin and making new provocations to marijuana users.[7]

In 2018, he accepted a proposal from Sistema Arapuan de Comunicação, in João Pessoa, with whom he signed a contract to present the news program Cidade em Ação, on TV Arapuan, at the time affiliated with RedeTV!, which premiered on March 12, 2018.[8]

On June 14, 2019, he presented the program Cidade em Ação for the last time and left TV Arapuan, in João Pessoa, to sign with TV A Crítica, in Manaus, where he presented the program Alerta Amazonas, which premiered on July 23, 2019.[9]

In December 2019, he was announced as presenter of RedeTV!, where he hosted Alerta Nacional, his first program broadcast nationwide and also the first program broadcast nationwide generated from Manaus. The program tripled the channel's audience numbers compared to those previously recorded by the broadcaster in that time slot.[10] However, over the years, with the low audience and the negative repercussion that the program and the presenter had, RedeTV! announced in 2023 the termination of the contract with Sikêra Júnior and the end of the partnership with TV A Crítica.[11]

After his dismissal by RedeTV!,[12][13] the presenter returned to TV A Crítica for the program Alerta, which was renamed Novo Alerta and, later, Alerta com Sikêra Jr.[14]

Sikêra Júnior is also the lead singer of a rock band called Sikêra Jr. e Banda Manicômio.[15] He appeared in a Brazilian comedy film titled Exterminadores do Além contra a Loira do Banheiro.[16]

Controversies

Sikêra Júnior and Jair Bolsonaro pose for a photo displaying a "CPF canceled" sign

Sikêra Júnior is known for making several statements considered racist, homophobic, sexist and misogynistic, as well as denialist statements about COVID-19. In August 2020, the presenter was ordered to pay R$30,000 reais to transsexual model Viviany Beleboni for calling her a "disgraceful race"[17] while showing, on his program, an image of her represented as Jesus crucified during the 19th LGBT Pride Parade of São Paulo, held on Avenida Paulista in 2015.[18] In November 2024, the Court of Justice of Amazonas (TJAM) sentenced the presenter to two years in prison for statements made against the LGBT community, such as associating the crime of pedophilia and drug use with homosexuals. However, Sikêra was authorized to have his custodial sentence replaced by two restrictive sentences, and must serve it by providing community service for a period and times to be established. Due to his statements, 43 companies suspended advertising on his program[19] and presenter Nathalia Arcuri decided to leave RedeTV! because she did not agree with Sikêra Júnior's comments.[20]

In October 2024, the Court of Justice of São Paulo ordered RedeTV! and presenter Sikêra Júnior to pay R$20,000 in compensation to an Uber driver falsely accused of being a "criminal" and a "rapist" during the Alerta Nacional program in 2022.[21]

In 2021, the Federal Public Ministry requested compensation of R$200,000 from a black woman whose dignity was offended by Sikêra in 2018, on the program Cidade em Ação, where he stated that "a woman who doesn't paint her nails is greasy and disgusting" and that the woman's nostrils looked like a "donkey's nostril".[22]

Like Jair Bolsonaro, the presenter had been taking a stance against social isolation, downplaying the disease in some aspects amid the COVID-19 pandemic. He also defended treatments with no proven efficacy against the disease, such as chloroquine.[23] According to a document presented to the COVID-19 CPI by the Secretariat of Social Communication in June 2021, the Jair Bolsonaro government transferred R$120,000 in fees to the presenter under the justification that he had participated in seven government advertising campaigns, among them the 'Early Care for Covid-19', which recommended treatment immediately after the first symptoms, for which Sikêra received R$24,000.[24]

References

  1. ^ "Sikêra Jr. reproduz gesto racista e debocha de investigação a assessor de Bolsonaro". Notícias da TV (in Brazilian Portuguese). 2021-03-27. Retrieved 2025-04-01.
  2. ^ "Sikêra Jr. se pronuncia após perder patrocinadores por fala homofóbica: 'Mantenho minha palavra'". ISTOÉ Independente (in Brazilian Portuguese). 2021-06-30. Retrieved 2025-04-01.
  3. ^ "Sikêra Jr. tem perfil removido do Instagram após piada machista". Bola VIP. Archived from the original on July 7, 2021.
  4. ^ "Sikêra Jr divulga fake news sobre coronavírus e web detona". NaTelinha (in Brazilian Portuguese). Retrieved 2025-04-01.
  5. ^ Araújo, Thalis (2020-01-04). "É uma etapa 'assustadora', diz Sikêra Júnior sobre estreia em rede nacional". JC (in Brazilian Portuguese). Retrieved 2025-04-01.
  6. ^ "Apresentador diz que maconheiros morrerão até o Natal e viraliza na internet". NaTelinha (in Brazilian Portuguese). Retrieved 2025-04-01.
  7. ^ "Apresentador que infartou após "matar" maconheiros volta à TV em caixão". tvefamosos.uol.com.br (in Brazilian Portuguese). Retrieved 2025-04-01.
  8. ^ "Sikêra Jr troca SBT de Alagoas pela RedeTV! - Observatório da TV". Observatório da TV (in Brazilian Portuguese). 2018-02-23. Retrieved 2025-04-01.
  9. ^ "Sikêra Júnior é apresentado como novo reforço da TV A Crítica na festa do Dia do Mídia". A Crítica. Archived from the original on June 22, 2019.
  10. ^ "Sikêra Júnior triplica audiência da RedeTV! com estreia do Alerta Nacional". F5 (in Brazilian Portuguese). 2020-01-28. Retrieved 2025-04-01.
  11. ^ Feltrin, Ricardo. "RedeTV demite Sikêra Jr; caso pode parar na Justiça". Universo Online (in Brazilian Portuguese). Retrieved 2025-04-01.
  12. ^ "RedeTV! demite o apresentador Sikêra Jr". CNN Brasil (in Brazilian Portuguese). Retrieved 2025-04-01.
  13. ^ "Sikêra Jr. quebra silêncio e liga saída da RedeTV! a Jair Bolsonaro: 'Nunca escondi'". Notícias da TV (in Brazilian Portuguese). 2023-04-30. Retrieved 2025-04-01.
  14. ^ de Oliveira, Gabriel (2023-04-17). "Sikêra Jr. volta ao trabalho e faz RedeTV! cancelar Alerta Nacional antes da hora". TV Pop (in Brazilian Portuguese). Retrieved 2025-04-01.
  15. ^ "Sikêra Jr. convida seguidores para live de sua banda de rock". pleno.news (in Portuguese). Retrieved 2025-04-01.
  16. ^ "Após fazer filme com Danilo Gentili, Sikêra Júnior avalia experiência no cinema: "Não gostei"". Observatório do Cinema (in Brazilian Portuguese). 2018-11-25. Retrieved 2025-04-01.
  17. ^ "Sikêra Jr. terá de pagar R$ 30 mil à atriz trans 'crucificada' na Parada LGBT". Catraca Livre (in Brazilian Portuguese). 2020-08-07. Retrieved 2025-04-01.
  18. ^ "Opinião - Rogério Gentile: Apresentador é condenado após chamar modelo trans de raça desgraçada". Folha de S.Paulo (in Brazilian Portuguese). 2020-08-07. Retrieved 2025-04-01.
  19. ^ "Sikêra Jr perdeu 43 patrocinadores após fala homofóbica". Metrópoles (in Brazilian Portuguese). 2021-07-10. Retrieved 2025-04-01.
  20. ^ "Nathalia Arcuri deixa a RedeTV! após comentários homofóbicos e machistas de Sikêra Jr". Diário do Nordeste (in Brazilian Portuguese). 2021-07-07. Retrieved 2025-04-01.
  21. ^ "Justiça condena Sikêra Jr. e RedeTV! por chamar homem inocente de "estuprador"". Brasil 247 (in Brazilian Portuguese). 2024-10-10. Retrieved 2025-04-01.
  22. ^ "Cinco declarações polêmicas de Sikêra Jr na TV". NaTelinha (in Brazilian Portuguese). Retrieved 2025-04-01.
  23. ^ "Sikêra Jr. enaltece cloroquina e ataca "povo safado da esquerda"". ISTOÉ Independente (in Brazilian Portuguese). 2020-05-20. Retrieved 2025-04-01.
  24. ^ Econômico, Brasil (2021-06-17). "Governo pagou R$ 120 mil para Sikera Jr.: 'Não trabalho de graça'". iG (in Brazilian Portuguese). Retrieved 2025-04-01.
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