Sterling Holiday Resorts Limited

Sterling Holiday Resorts Limited
Company typePublic
BSE: 523363
IndustryLeisure Hospitality, Vacation Ownership, Timeshare, MICE, Corporate Travel and Adventure Holidays
Founded1986
FounderR.Subramanian
Headquarters
Chennai, Tamil Nadu, India
Key people
Vikram Lalvani (Managing Director and CEO) starting April 2022
ProductsLeisure Travel, Timeshare, Vacation Ownership, MICE, Corporate Travel, Adventure Holidays
ParentSterling Holiday Resorts Limited
SubsidiariesNature Trails Resorts Private Limited
Websitewww.sterlingholidays.com

Sterling Holiday Resorts Limited (known as Sterling), was incorporated in the year 1986 and is a leading hospitality company. Since 2014, Sterling Holiday Resorts Limited has been a part of Fairfax Financial Holdings Ltd. and is a 100% independently managed subsidiary of Thomas Cook India Limited (TCIL). .


History

Sterling was established in 1986 in Chennai, India, and opened its first resort, Lake View Kodaikanal (the resort has been later renamed as Sterling Kodai - Lake) in 1988. Sterling expanded to 9 resorts by the year 1995. In 2010, the company changed its brand name from Sterling Resorts to Sterling Holidays. The company currently operates 61 resorts in 54 scenic destinations across the country (as of July 2025) and counting.

Resorts

The resorts in the Sterling destination network are spread across India. Sterling has been delivering great holiday experiences for nearly four decades now. Their resort destination network has something to suit every holiday appetite, from majestic hillsides to beachside nirvana to jungle retreats to riverside resorts to spiritual sojourns and heritage locations.

Sterling Resort Logo of bloggers meet in Puri resort
Sterling Resort Puri interiors

About investors

In 2009, Bay Capital (formerly Indus Hospitality Fund) invested in Sterling Holiday Resorts, acquiring an 18.80% stake. Again in 2009, India Discovery Fund acquired a 7% stake in the company. Bay Capital and others (including India Discovery Fund, Damani group and Jhunjhunwala group) held a total stake of 47.42% in Sterling Holiday Resorts through its funds. In July 2011, the company announced an Extraordinary General Meeting on 13 August 2011 to seek shareholder approval to raise Rs. 121.5 crore capital through the issuance of equity shares & warrants on a preferential basis to a consortium of investors led by Rakesh Jhunjhunwala and Radhakrishna Damani. On 7 February 2014, Thomas Cook India Ltd. (TCIL) & Sterling Holiday Resorts Limited announced a merger between the companies.

References

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