Sven Steger

Sven Steger
Born (1993-03-11) March 11, 1993
Erlangen, Germany
Occupation(s)Media producer, film director, and businessman

Sven Steger is a German media producer, film director, and entrepreneur.[1] He is the founder and chief executive of Life of Media 360, a media agency noted for using artificial intelligence in video production.[2] Steger has directed music videos for bands including Limp Bizkit, Sum 41, and Sunrise Avenue,[3] and releases electronic music under the alias LOME.[4][5]

Career

Steger began his career as a freelance media producer before founding Life of Media 360, a digital media and advertising agency, in Nuremberg, Germany.[6] In 2023, the company expanded internationally with an office in Las Vegas, United States.[7] Its projects have included work for companies such as Samsung, IBM, Siemens, and Zeiss,[2] and clients have included American mentalist Oz Pearlman and former Sony Entertainment executive Peter Dille.[3] The agency has been noted for creating videos generated by artificial intelligence rather than filmed with a camera.[8]

Steger has given workshops and lectures on topics such as artificial intelligence in marketing and digitalization, addressing business audiences in the Nuremberg region.[9] His work in computer-generated imagery, AI-based workflows, and video production techniques has been covered in technology media.[10]

Awards and recognition

In 2022, Life of Media 360 received the German Web Award, which honors web and online agencies in Germany, for creativity, client satisfaction, and video marketing techniques.[11] That year, a music video directed by Steger was nominated at the Berlin Music Video Awards.[8]

References

  1. ^ "Mit Hilfe der KI: Von Hallerndorf hinaus in die Musik-Welt - von Japan bis Indonesien". Nürnberger Nachrichten (in German).
  2. ^ a b "Sven Steger: KI-Zauberer von Hallerndorf". www.fraenkischertag.de (in German). Fränkischer Tag. 9 August 2023. er Hallerndorfer Sven Steger macht Musik, aber auch Werbe- und Musikvideos. Die werden nicht gefilmt, sondern programmiert – durch künstliche Intelligenz. Das ruft auch US-Firmen auf den Plan.
  3. ^ a b "Sven Steger: From Five Square Meters to a Multimillion-Business - LA Weekly". LA Weekly. 30 August 2024.
  4. ^ Stone, Ethan (4 December 2024). "LOME: Embarking On a New Musical Journey With an Updated Name and Sound". Rolling Stone.
  5. ^ "EUROPlace: Kommt Europas Antwort auf US-Plattformen von einem Hallerndorfer?". www.nn.de (in German). Nürnberger Nachrichten.
  6. ^ "Our Team". Life Of Media 360 | Digitale Werbeagentur.
  7. ^ "About". Life of Media 360.
  8. ^ a b "Sven Steger: bridging creativity and tech with AI-powered workflows". The Independent. 17 November 2023.
  9. ^ "KI-Experte Sven Steger begeistert Forchheimer Publikum". Der Neue Wiesentbote (in German). 12 November 2023.
  10. ^ Stojan, Jon (9 September 2024). "Sven Steger on changing the way brands perceive digitalization". VentureBeat.
  11. ^ "Life of Media | German Web Awards Winner '22". www.germanwebawards.com.
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