TLDR News

TLDR News
Logo of TLDR News, composed of a bold, sans-serif, blue text with the name of the channel. The letter T in "TLDR" has a triangular chunk taken out of it.
YouTube information
ChannelsTLDR News Global
Created byJack Kelly
Presented by
  • Jack Kelly
  • Ben Blissett
  • Georgina Findlay
LocationUnited Kingdom
Years active2017–present
Genre(s)News, Politics
Subscribers3.34 million (combined)[b]
Views701 million (combined)[a]
NetworkNebula[1]
Websitetldrnews.co.uk
Silver Play Button100,000 subscribers
Gold Play Button1,000,000 subscribers
Last updated: 16 July 2025

TLDR News are a British news outlet launched in 2017 by Jack Kelly and primarily hosted on YouTube. Most of their video reports focus on political issues in the United Kingdom and abroad. The abbreviation in their name stands for too long; didn't read.[2]

TLDR News are owned by Three26 Ltd, of which Jack Kelly is the CEO and sole owner.[3][† 1]

History

TLDR News were founded in April 2017 by computer science graduate Jack Kelly (born August 1996), with the aim of making the news engaging to young audiences. Kelly credits some of the channel's early success to having been started during the Brexit negotiations, which drew attention to it, as well as a lack of competition from traditional outlets on YouTube.[4] Kelly was motivated to create the channel while studying at university for marketing. He observed multiple US news outlets publishing infographic news aimed at young people on social media and noticed that there was no similar ones in UK.[5]

The network are based in Clerkenwell, London. As of August 2025, have a staff of twelve full-time employees: Kelly revealed in a 2023 digital summit held by Financial Times that all employees are between the ages of 20 and 28, and having young staff is important for him.[6] Their income largely derives from a mix of YouTube advertisement revenue and from sponsorships set up by their network Nebula,[7] as well as their physical magazine Too Long.[† 2] They have multiple channels and publish videos across them each week.[2][8] TLDR News have an annual turnover of around £1 million and targets audience aged under 35.[9]

A 2024 study published by Reuters found that their channels are popular with young consumers, along with other YouTube-based news organisations in other countries, such as Under the Desk News. That same year, Kelly appeared on a podcast by Press Gazette where he explained how he makes revenue and funds the TLDR News editorial staff.[10][11]

Content

TLDR News research press releases, official documents, transcripts, as well as other records and reports when finding topics to discuss and produce as a video.[4] Their videos are usually approximately ten minutes long, being distributed across their TLDR UK, Global, and EU channels on different political topics around the United Kingdom, the world at-large, and the European Union, respectively.[8] Examples include How a US-Saudi Defence Pact Could End the War in Gaza, which has received 190,000 views and almost a thousand comments,[8] and The UK Election Results Explained, which received 1.1 million views within 48 hours following the 2024 United Kingdom general election.[12]

In addition to their short-form videos, they also produce multiple longer form podcasts that are published on their TLDR Podcasts channel, and a physical magazine named Too Long.[† 3] According to Jack Kelly, his team release approximately twenty videos per week, each of them filmed in two days. Kelly has also stated that the network are not monitored by any regulatory bodies such as OfCom and that, owing to this, they make errors in their content, possibly at a higher rate than mainstream news outlets.[5] Multiple of the channel's videos have been analysed by foreign news outlets.[13][14]

Notes

  1. ^ Views broken down by channel:
    • 198 million+ (TLDR UK)
    • 241 million+ (TLDR EU)
    • 202 million+ (TLDR Global)
    • 15 million+ (TLDR Business)
    • 45 million+ (TLDR Daily)
  2. ^ Subscribers broken down by channel:
    • 864,000+ (TLDR UK)
    • 1,020,000+ (TLDR EU)
    • 1,000,000+ (TLDR Global)
    • 219,000+ (TLDR Business)
    • 246,000+ (TLDR Daily)

References

  1. ^ Maas, Jennifer (19 March 2024). "Nebula Expands Originals to Include Nebula News Division, 'The Getaway' From 'Jet Lag' Team and More (EXCLUSIVE)". Variety. Archived from the original on 19 June 2025. Retrieved 17 July 2025.
  2. ^ a b Maher, Bron (28 March 2024). "Video brand TLDR finds way to make money providing news for the young". Press Gazette. Archived from the original on 28 May 2024. Retrieved 17 July 2025.
  3. ^ "Creative 100: Media, TV and Streaming Innovators Changing the Storytelling Landscape". Adweek. 13 June 2024. Jack Kelly, CEO, Three26 Ltd. Archived from the original on 7 February 2025. Retrieved 17 July 2025.
  4. ^ a b Green, Daniel (19 February 2020). "YouTube channel TLDR News engages Gen Z through explainer content and impartial views". Journalism UK. Archived from the original on 14 December 2024. Retrieved 17 July 2025.
  5. ^ a b Daysh-Holmes, Liam (21 December 2023). "Visualizing News – Navigating Infographic Journalism in Shortform". The Canterbury Hub.
  6. ^ Nastase, Dana (23 March 2023). "6 learnings from the FT Strategies Summit". Twipe.
  7. ^ Doyle, Hannah; Graber-Lipperman, Nathan (20 March 2024). "Why Nebula is Breaking Into News". The Publish Press. Retrieved 19 July 2025.
  8. ^ a b c Hengst, Cornie (17 May 2024). "Jack Kelly". Adweek. Monetizing news. Archived from the original on 13 July 2025. Retrieved 17 July 2025.
  9. ^ "Monetising the next generation of news consumers". Financial Times. 19 December 2024.
  10. ^ Newman, Nick (20 June 2024). "Is the news industry ready for another pivot to video?". Nieman Lab. Archived from the original on 1 July 2024. Retrieved 17 July 2025.
  11. ^ "How to make news pay on Youtube with TLDR". Press Gazette. 28 March 2024 – via Acast.
  12. ^ Schapals, Aljosha Karim (29 July 2024). "Winning voters' hearts and minds... through reels and memes?! How #GE24 unfolded on TikTok". UK Election Analysis. Archived from the original on 20 June 2025. Retrieved 17 July 2025.
  13. ^ Losonczi, Márton (18 December 2024). "TLDR Suggests It Is the Beginning of the End For Orbán — Really?". Hungarian Conservative.
  14. ^ "Could Georgia Join the EU?". Georgian Journal. 10 February 2022.

Primary sources

In the text, these references are preceded by "†":

  1. ^ "THREE26 LTD". gov.uk. Retrieved 11 August 2025.
  2. ^ TLDR News (16 July 2025). We Fact Check the TLDR News Wikipedia Page (Video). Archived from the original on 16 July 2025. Retrieved 17 July 2025 – via YouTube.
  3. ^ "Too Long". Too Long. Retrieved 21 July 2025.
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