Zupee (Ludo)
 | |
| Company type | Private |
|---|---|
| Industry | Online Gaming, Mobile gaming |
| Founded | 2018 |
| Founder | Dilsher Singh Malhi, Siddhant Saurabh |
| Headquarters | Gurgaon,Haryana, India |
Area served | India |
| Products | Ludo Supreme, Snakes & Ladders Plus, Ludo Ninja, Zupee app |
| Services | Online Skilled Based Games, Casual gaming, Real money gaming |
| Revenue | (FY24): ₹1,123 crore [1] |
Number of employees | 400+ |
| Parent | Cashgrail Private Limited |
| Website | https://www.zupee.com |
Zupee (Ludo) is an online multiplayer gaming app [2][3][4] where users can play against other users for entertainment and monetary rewards.[5][6][7][8]
Background
Zupee is an online skilled-based gaming company. It offers both free and pay-to-play games. Its flagship game is Ludo.[2][3][9]
The platform has over 150 million users. [10]
Zupee was founded in 2018 by Dilsher Singh Malhi and Siddhant Saurabh [11] under Cashgrail Private Ltd. [12]
AIGF has certified Zupee’s games as skill-based and fair. [13]
Zupee is backed by investors such as WestCap Group, Tomales Bay Capital, Nepean Capital, AJ Capital, Matrix Partners India, and Orios Venture Partners.[14]
In 2021, Zupee introduced a skilling academy and partnered with NIIT Foundation to offer vocational skills programs.[15]
Format
Zupee was one of the first platforms in India to adapt traditional games such as Ludo and Snakes & Ladders into digital, skill-based formats. [16]
Zupee offers ludo in four formats: Ludo Supreme, Ludo Supreme League, Ludo Turbo, Trump Cards Mania. [17]
Brand ambassadors
References
- ^ "Zupee turns profitable with Rs 146 crore PAT in FY24; revenue crosses Rs 1,000 crore mark". Money Control.
- ^ a b "Smile Group backs gaming startup Zupee". VCCircle. Retrieved 12 September 2023.
- ^ a b "Playing games can boost learning, improve complex business trainings: Zupee founder". The Economic Times. 9 June 2021. ISSN 0013-0389. Retrieved 12 September 2023.
- ^ "Zupee raises $8mn". The Hindu. 8 April 2020. ISSN 0971-751X. Retrieved 12 September 2023.
- ^ Mittal, Apoorva (17 August 2021). "Zupee raises $30 million in funding led by WestCap Group, Tomales Bay Capital". The Economic Times. ISSN 0013-0389. Retrieved 12 September 2023.
- ^ Kaur, Harpreet (13 October 2021). "How Zupee Has Revolutionized Gaming In India". Chandigarh Metro. Retrieved 31 August 2023.
- ^ Mittal, Apoorva (5 January 2022). "Gaming startup Zupee racks up $72 million as part of larger round, valuation hits $600 million". The Economic Times. ISSN 0013-0389. Retrieved 31 August 2023.
- ^ "Zupee hits 150 million users, gameplay count doubles in eight months". Business Standard.
- ^ "What is Zupee Ludo and How to Play it: A Comprehensive Guide in 2023 (18th September)". 18 September 2023. Retrieved 18 September 2023.
- ^ "Skill gaming platform Zupee crosses 150 million users". Moneycontrol.
- ^ Chengappa, Sangeetha (8 April 2020). "Skill-based gaming company Zupee raises $8 million in Series A, led by Matrix Partners India". BusinessLine. Retrieved 31 August 2023.
- ^ "DoT orders immediate blocking of 23 rogue gaming websites impersonating Zupee platform". Storyboard18.
- ^ "How this gaming app is transforming the Indian online leisure space". Econominc Times.
- ^ Singh, Shubham (11 January 2021). "Gaming Platform Zupee Raises $10 Mn From WestCap To Build On 2020 Growth". Inc42 Media. Retrieved 27 March 2024.
- ^ "Zupee launches skilling academy; ties up with NIIT Foundation for vocational skills programme". The Times of India. 21 June 2021. ISSN 0971-8257. Retrieved 27 March 2024.
- ^ "How Zupee is Revolutionizing Ludo with Skill-Based Innovation". The Hindu.
- ^ "Skill gaming platform Zupee crosses 150 million users". Moneycontrol.
- ^ Khosla, Varuni (30 June 2023). "Gaming platform Zupee signs Kapil Sharma as brand ambassador for new ad film". mint. Retrieved 12 September 2023.
- ^ "Online gaming platform Zupee names Salman Khan as brand ambassador". Financialexpress. 17 February 2023. Retrieved 31 August 2023.