Uberization

• Uberisation, uberisation (non-Oxford British spelling)
• uberization

From Uber +‎ -ization. From the brand name Uber, referring to a decentralized ridesharing service.

Uberization (uncountable)

1. (business, commerce, American and Oxford British spelling) The transformation of an existing industry or economy with the help of computing platforms, especially mobile applications, and temporary employment schemes.

   Synonyms: Uberfication, Uberification

   • 2015 August 6, Edward T. Walker, “The Uber-ization of Activism”, in The New York Times‎^[1], New York, N.Y.: The New York Times Company, →ISSN, →OCLC, archived from the original on 6 August 2015:

     This Uberization of activism allows corporate sponsors to call the tune: Consider how for-profit colleges leaned on vulnerable students for political pressure, how Comcast enlisted its philanthropic beneficiaries to support the Time Warner merger or the way that the beverage industry hired protesters to oppose soda taxes.

   • 2015 July 30, Christopher Elliott, “It’s time for the Uber of air travel”, in The Washington Post‎^[2], Washington, D.C.: The Washington Post Company, →ISSN, →OCLC, archived from the original on 14 August 2015:

     Yet the FAA, as a matter of policy, has made Uberization difficult, say industry observers. Operators say the certification process is cumbersome and favors large, well-established airlines with deep pockets — in other words, it ensures the same four carriers will continue to dominate the industry.

   • 2016 February 1, Michael Hiltzik, “Why you should be skeptical about an 'Uber for healthcare'”, in Los Angeles Times‎^[3], Los Angeles, Calif.: Los Angeles Times Communications, →ISSN, →OCLC, archived from the original on 2 February 2016:

     The worst aspect of the "Uberization" of our economy may not be the transformation of workers who could once earn a living wage into "independent contractors" who can barely make ends meet (though that's bad enough); it may be the spreading myth that any economic function can be shoehorned into the Uber format of service-on-demand at a rock-bottom price.

   • 2018, David Dunne, Design Thinking at Work, University of Toronto Press, →ISBN, page 96:

     Uberization affects much more than taxis and health insurance: it is pervasive throughout the economy and very real to detergent companies and tax authorities alike.

• Uberize

• gig economy
• platform capitalism

• Uberization on Wikipedia.Wikipedia