antimarketing

English

Etymology

From anti- +‎ marketing.

Adjective

antimarketing (comparative more antimarketing, superlative most antimarketing)

  1. Opposing marketing.
    • 1989, John E. G. Bateson, Managing services marketing: text and readings:
      This is almost an antimarketing argument, since in its purest form it implies finding customers to fit the service rather than fitting the service to the customer's needs.

Translations

Portuguese

Etymology

From anti- +‎ marketing.

Pronunciation

 
  • (Brazil) IPA(key): /ˌɐ̃.t͡ʃiˈmaʁ.ke.t͡ʃĩ/ [ˌɐ̃.t͡ʃiˈmah.ke.t͡ʃĩ]
    • (São Paulo) IPA(key): /ˌɐ̃.t͡ʃiˈmaɾ.ke.t͡ʃĩ/
    • (Rio de Janeiro) IPA(key): /ˌɐ̃.t͡ʃiˈmaʁ.ke.t͡ʃĩ/ [ˌɐ̃.t͡ʃiˈmaχ.ke.t͡ʃĩ]
    • (Southern Brazil) IPA(key): /ˌɐ̃.t͡ʃiˈmaɻ.ke.t͡ʃĩ/
  • (Portugal) IPA(key): /ˌɐ̃.tiˈmaɾ.kɨ.tĩɡ/, /ˌɐ̃.tiˈmaɾ.ktĩɡ/

Adjective

antimarketing (invariable)

  1. antimarketing (opposing marketing)
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