blogola

English

Etymology

From blog +‎ -ola.

Pronunciation

  • Rhymes: -əʊlə

Noun

blogola (uncountable)

  1. (Internet) A form of payola in which a blogger is given money or other inducements to write favourably about a product or service.
    • 2009, Nico Carpentier, Benjamin De Cleen, Participation and Media Production: Critical Reflections on Content Creation, page 33:
      An element more problematic […] in the move of corporate communications and practices online is the sometimes masked nature of such initiatives, for example through blogola and flogs.

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