brandwash

English

Etymology

Blend of brand +‎ whitewash

Verb

brandwash (third-person singular simple present brandwashes, present participle brandwashing, simple past and past participle brandwashed)

  1. (derogatory) To alter a brand in an attempt to improve negative public perception of the brand or company.

Noun

brandwash (plural brandwashes)

  1. (derogatory) An alteration of this kind.
This article is issued from Wiktionary. The text is available under Creative Commons Attribution-Share Alike 4.0 unless otherwise noted. Additional terms may apply for the media files.