commoditization

• commoditisation

From commoditize +‎ -ation.

commoditization (uncountable)

1. The transformation of something into a commodity.

   Synonym: commodification

   • 1977 February 5, Allen Young, quoting Jonathan Katz, “Katz To Us: History Lives!”, in Gay Community News, volume 4, number 32, page 9:

     The gay capitalists are identifying the commoditization of homosexuality with liberation.

   • 1988 January 8, Henry Sheehan, “Class Encounters”, in Chicago Reader‎^[1]:

     Having established this ultimate, farcical commoditization of heroism, Robbins turns his attention to Carlos.

Sometimes used interchangeably with commodification, and sometimes distinguished to have a business sense of “losing distinct brand value”; see commoditize#Usage notes.