demarketing

See also: démarketing

English

Etymology

From de- +‎ marketing.

Noun

demarketing (uncountable)

  1. Marketing where the goal is reducing the demand for goods or services.
    The "just say no" advertising campaign was mostly ineffective demarketing of illegal drugs.

Synonyms

  • negative advertising

Translations

Verb

demarketing

  1. present participle and gerund of demarket
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