entrepreneurial customer

English

Etymology

Blend of entrepreneurial +‎ customer.

Noun

entrepreneurial customer (plural entrepreneurial customers)

  1. (business, management) A highly engaged and loyal customer who collaborates with intrapreneurs in order to continuously provide innovative ideas, solutions and insights to develop the organization’s strategy, products and services, contributing to its vision and mission statements in return of financial and/or non-financial incentives.
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