featurize

From feature +‎ -ize.

featurize (third-person singular simple present featurizes, present participle featurizing, simple past and past participle featurized)

1. (transitive) To add (additional) features to. (Can we add an example for this sense?)
2. (transitive) To adapt or develop into a feature, e.g. when designing a product.
3. (transitive) To turn into a feature film.

• featurization