fourth cover

English

Etymology

It sequentially follows the first three "covers": the front cover, inside front cover, and inside back cover.

Noun

fourth cover (plural fourth covers)

  1. (advertising) The back cover of a publication.
    Coordinate term: third cover
    • 1966, Daniel Starch, Measuring Advertising Readership and Results, page 52:
      Advertisements on the fourth cover attract approximately 64% more readers.
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