grassroots

• grass-roots, grassroot

From grass +‎ roots.

• (UK) IPA^(key): /ˈɡɹɑːs.ɹuːts/
• (US) IPA^(key): /ˈɡɹæs.ɹuːts/

grassroots (comparative more grassroots, superlative most grassroots)

1. Of, or relating to people or society at the local level, particularly in politics, social movements, etc.; of the grass roots.

   Antonyms: grass tops, Astroturf

   • 2020 November 18, Brian Lowry, “‘Soros’ looks at the life and activism of the right’s favorite bogeyman”, in CNN‎^[1]:

     If there’s a down side to the film, it’s that “Soros” probably doesn’t devote enough time to the way its subject has become a favorite bogeyman to conservatives that paint him as the guiding hand behind grassroots campaigns by those intent on discrediting them.

• grass roots