lojalitetsprogram

lojalitet (“loyalty”) +‎ -s- +‎ program (“program”)

lojalitetsprogram n

1. A loyalty program, a rewards program; a marketing strategy designed to encourage customers to continue to shop at or use the services of one or more businesses associated with the program.

   Synonyms: bonusklubb, kundklubb

   • 2022 January 17, “Den ultimata guiden till dagligvaruhandelns kundklubbar – kedja för kedja [The ultimate guide to grocery shopping customer clubs - chain by chain]”, in Dagligvarunytt‎^[1]:

     Dagligvaruaktörerna har de senaste åren lanserat nya och slipat på sina kundklubbar och lojalitetsprogram.

     In recent years, grocery players have launched new and honed their customer clubs and loyalty programs.

   • 2022 July 15, Viktor Eriksson, “Sony startar lojalitetsprogram för Playstation^[sic]-användare [Sony launches loyalty program for PlayStation users]”, in M3 (tidning)‎^[2]:

     Sony kommer senare i år att lansera ett lojalitetsprogram för Playstation^[sic]-användare, Playstation^[sic] Stars.

     Sony will launch a loyalty program for PlayStation users later this year, PlayStation Stars.

• The term is seldom, or never, used by businesses in direct communication with customers. See the synonyms above for examples.

• lojalitetskort (“loyalty card”)
• lojalitetskund (“loyalty customer”)