microtrend

English

Etymology

From micro- +‎ trend.

Noun

microtrend (plural microtrends)

  1. A very small, specific trend or vogue.
    • 2002 May 5, Simon Reynolds, “The 70's Are So 90's. The 80's Are The Thing Now.”, in The New York Times‎[1], →ISSN:
      This last microtrend—effectively a re-revival—highlights one of the ironies of the 80's resurgence, for the 80's were the first era in pop in which recycling and retrospection became rife.
    • 2007 September 2, Jonathan Miles, “Barkeep, There’s a ...”, in The New York Times‎[2]:
      Replace the resin with real ice, and substitute an orchid or rose petal or other edible niblet for the fly, and you’ve got the latest microtrend in upscale mixology — or at least in precious garnishes.
    • 2023 February 14, “Enyacore: the 1990s revival absolutely no one saw coming”, in The Guardian‎[3], →ISSN:
      Is this another TikTok microtrend? I’m so tired: I just want to stare at a tree.
    • 2024 March 3, Shelby Comroe, “Goodbye Coastal Grandmother, Hello Grandpacore”, in InStyle‎[4]:
      Much like other microtrends, grandpacore has seamlessly transitioned from the high-fashion runways to the world of TikTok, proving that it's no exception to the influential runway-to-social-media pipeline.
    • 2025 March 7, Callie Holtermann, “Gen Z Is Tired of Chasing the Trend Cycle”, in The New York Times‎[5], →ISSN:
      Is it possible that the fire hydrant of trends is starting to run dry? Business of Fashion predicted in January that viral microtrends were on their way out, in part because of the uncertain fate of TikTok, which was set to face a federal ban in January.
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