mid-tier
English
Alternative forms
Etymology
From mid- + tier (“level, category, rank”).
Pronunciation
- (Received Pronunciation) IPA(key): /ˈmɪdˌtɪə/
- (General American) IPA(key): /ˈmɪdˌtɪɚ/
Adjective
- (business) Of medium size and importance.
- Synonyms: mid-level, mid-range; middle-end (nonstandard)
- Hyponym: mid-market
- Coordinate terms: top-tier, bottom-tier; top-shelf, bottom-shelf; high-end, low-end
- Our new marketing strategy targets mid-tier businesses.