miss the mark

English

Pronunciation

  • Audio (General Australian):(file)

Verb

miss the mark (third-person singular simple present misses the mark, present participle missing the mark, simple past and past participle missed the mark)

  1. (literally) Of a projectile, to fail to hit the target.
  2. (figuratively) To fail to achieve the intended result.
    The party's manifesto missed the mark and failed to attract people's attention.
    • 2024 May 9, Emma Roth, quoting Tor Myhren, “Apple apologizes for iPad ‘Crush’ ad that ‘missed the mark’”, in The Verge‎[1]:
      In a statement provided to Ad Age, Tor Myhren, Apple’s vice president of marketing, said the company “missed the mark.”

See also

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