motonormativity

English

Etymology

From moto- (“motor car”) +‎ normativity. Coined by professors Ian Walker, Alan Tapp, and Adrian Davis from Swansea University in a 2023 study.

Noun

motonormativity (uncountable)

  1. (neologism) An unconscious cognitive bias in which the assumption is made that motor car ownership and use is an unremarkable social norm.
    • [2023 December 13, Ian Walker, Alan Tapp, Adrian Davis, “Motonormativity: how social norms hide a major public health hazard”, in International Journal of Environment and Health, volume 11, number 1, →DOI, →ISSN, pages 21–33:
      Decisions about motor transport, by individuals and policy-makers, show unconscious biases due to cultural assumptions about the role of private cars - a phenomenon we term motonormativity.]

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