new nouveau riche

English

Noun

new nouveau riche (usually uncountable, plural new nouveau riches)

  1. (derogatory, uncommon) Individuals who have emerged more recently into wealth compared to the traditional nouveau riche.
    • 1967, Manuel Rosenberg (editor), Markets of America, Volume 31, page 12:
      The teen-age girl is the last of the big spenders; she's the new nouveau riche.
    • 1986, Hamied Ansari, Egypt, The Stalled Society, page 183:
      It gave rise to a new nouveau riche, apparently consisting of middlemen, commission agents, and comprador merchants who thrived on imported goods.
    • 2001, Greg Richards (editor), Cultural Attractions and European Tourism, page 216:
      'It can be argued that new shopping developments in the high street are mainly for luxury consumption and for the leisure of the new nouveau riches and foreigners, with over nine-tenths of the population being reduced to the role of window-shopping.'
    • 2006, Benneth Nnaedozie Okpala, The Shadow Knows:
      The mentality, and the eventual demise, of the new nouveau riche, self-proclaimed owners of the City of Lagos lies in their belief that they have risen and would continue to stay above the law.
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