nonbrand

English

Etymology

From non- +‎ brand.

Pronunciation

  • Rhymes: -ænd

Adjective

nonbrand (not comparable)

  1. Not of or pertaining to a commercial brand.
    • 1985, Linda F. Alwitt, Andrew A. Mitchell, Psychological processes and advertising effects:
      A nonbrand processing strategy refers to all other processing strategies where no evaluation of the advertised brand is made during exposure to the persuasive communication.
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