pro-attitude

pro-attitude (plural pro-attitudes)

1. Any of a variety of attitudes in favour of something, such as approval, admiration, liking, preference, esteem.

• Blackburn, S., The Oxford Dictionary of Philosophy, 2nd edition (2008)
• The term (and also its antonym, "con-attitude") is used by Patrick Nowell-Smith in Ethics (1954), pp. 111-112
• Steven Collins describes the word in Selfless persons: imagery and thought in Theravāda Buddhism (1982) as "a term from modern ethical writing".