self-advertise

From self- +‎ advertise.

self-advertise (third-person singular simple present self-advertises, present participle self-advertising, simple past and past participle self-advertised)

1. To advertise or portray oneself as.
   • 2018 September 18, Rebecca Lewis, “Alternative Influence: Broadcasting the Reactionary Right on YouTube”, in Data & Society‎^[1]:

     Many identify themselves primarily as libertarians or conservatives. Others self-advertise as white nationalists.