showrooming

English

Noun

showrooming (uncountable)

  1. The act or practice of inspecting the merchandise in a physical store, then purchasing the identical product from an online merchant.
  2. The act or practice of using a physical store as a showroom for an online merchant.
    Traditional retailers are devising strategies to counteract the threat from showrooming.
    • 2012 September 10, Katharine Grayson, “Best Buy CEO Joly calls showrooming a 'falsehood'”, in Minneapolis-St. Paul Business Journal‎[1]:
      Best Buy Co. Inc. CEO Hubert Joly denied that "showrooming" is a threat to the retailer in an interview with the Star Tribune published on Sunday.

Verb

showrooming

  1. present participle and gerund of showroom

See also

Further reading

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