store brand

store brand (plural store brands)

1. (US) Synonym of own brand.

   Supermarkets are fighting national brands with store brand products.

• white label

• “store brand”, in Merriam-Webster Online Dictionary, Springfield, Mass.: Merriam-Webster, 1996–present.
• “store brand”, in Lexico, Dictionary.com; Oxford University Press, 2019–2022.
• “store brand”, in Collins English Dictionary.
• “store brand”, in Cambridge English Dictionary, Cambridge, Cambridgeshire: Cambridge University Press, 1999–present.

• sternboard