superpremium

• super-premium

From super- +‎ premium.

• Audio (US):

  (file)

superpremium (not comparable)

1. Of greatly superior quality, beyond premium.
   • 1985, United States Congress, Congressional Record‎^[1], The Congress, page 33391:

     Ben & Jerry's is getting fat on America's growing appetite for so-called superpremium ice cream, brands made with natural ingredients and plenty of butterfat. Häagen-Dazs, the ice cream that has the pseudo-Scandinavian name but is made in America by Pillsbury, pioneered the superpremium field and spawned such imitators as Prusen Gladje from Dart & Kraft and Alpen Zauber, which is produced by a small Brooklyn company. Americans last year gobbled an estimated 66 million gal. of superpremium ice cream, up about 12% from 1983.

   • 1991-1992, The Connoisseur: An Illustrated Magazine for Collectors‎^[2], Sampson Low, Marston & Company, page 37:

     Together with other superpremium drinks, such as vintage port, Armagnac, Cognac, and bourbon, single-malt Scotch is being rediscovered by the same affluent white-collar professionals who rejected it a decade ago.

   • 2007, Harvard Business Review‎^[3], Boston Graduate School of Business Administration, Harvard University, page 115:

     Clearly, the iPhone will have a major impact on the superpremium segment; Motorola’s Q, for example, will be outclassed.

superpremium (plural superpremiums)

1. A product or brand of greatly superior quality, beyond premium.