unexpected red theory

English

Etymology

First gained popularity on the social media platform TikTok in January 2024. Coined by Taylor Migliazzo Simon in early 2024.

Pronunciation

  • Audio (US):(file)

Noun

unexpected red theory (uncountable)

  1. (social media, design, fashion, neologism) A trend in interior design based on the idea that any room will appear more attractive if one adds a red item or feature to it, especially if the red item appears unusual or mismatches the other colors in the room. [from 2024]
    • 2024 February 24, Ingrid Fetell Lee, “The science behind the “unexpected red theory””, in The Aesthetics of Joy‎[1]:
      Of course, the other essential part of the “unexpected red theory” is the unexpected — the element of surprise.
    • 2024 September, Julia Rabinowitsch, quotee, “Q: What was your last great purchase?”, in House Beautiful, page 12:
      “The ‘unexpected red’ theory is real! These red-and-white-striped tissue box covers from Alice Palmer truly bring such an element of fun to my home.”
    • 2025 February 20, Kathryn O'Shea Evans, quoting Emily Janak, “'Dopamine decor' is the anti-trend trend that can boost your mood”, in Washington Post, page H.5:
      "Everyone talks about the Unexpected Red Theory, but have you tried adding a punch of yellow?" Janak says.
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