Can someone please explain this to me? I am attempting to do something if key != '' 
var key = "";
if($('div[title="Keyword"]').text() != '') {
  key = $('div[title="Keyword"]').text().trim(); 
}
//this always alerts
if (key != '') { alert(key); } 
//this never alerts
if (!key) { alert(key); }
 
    