I compared the performance of 3 approaches on M2090 with CUDA 5.0.
- [173.179 us] cublas implementation as shown in the question
 
- [733.734 us] pure Thrust implementation with 
thrust::reduce_by_key from @talonmies 
- [1.508 ms] pure Thrust implementation with 
thrust::inclusive_scan_by_key 

It can be seen that,
- cublas has highest performance in this case;
 
- both 
thrust::reduce_by_key & thrust::inclusive_scan_by_key launch multiple kernels, which lead to extra overhead; 
thrust::inclusive_scan_by_key writes much more data to DRAM compared to thrust::reduce_by_key, which can be one of the reasons for longer kernel time; 
- the main performance difference between cublas and thrust approach is the matrix column summation. thrust is slower possibly because 
thrust::reduce_by_key is designed to do reduction on segments with variant length, but cublas_gemv() can only apply to fixed length segments (row/col). 
When the matrix A is large enough to ignore the kernel launching overhead, the cublas appoach still performs best. The profiling result on A_{20,000 x 2,000} is shown as follows.

Fusing the first for_each operation with the cublasSgemv call as indicated by @talonmies may further improve the performance, but I think kernel written by hand should be used instead of thrust::reduce_by_key. 
The code for the 3 approaches is shown as follows.
#include <cuda.h>
#include <curand.h>
#include <cublas_v2.h>
#include <thrust/device_vector.h>
#include <thrust/device_ptr.h>
#include <thrust/transform.h>
#include <thrust/reduce.h>
#include <thrust/scan.h>
#include <thrust/iterator/counting_iterator.h>
#include <thrust/iterator/transform_iterator.h>
#include <thrust/iterator/discard_iterator.h>
#include <thrust/iterator/permutation_iterator.h>
#include <math.h>
struct Exp: public thrust::unary_function<double, double>
{
    __host__ __device__ double operator()(double x)
    {
        return exp(x);
    }
};
struct Inv: public thrust::unary_function<double, double>
{
    __host__ __device__ double operator()(double x)
    {
        return (double) 1.0 / x;
    }
};
template<typename T>
struct MulC: public thrust::unary_function<T, T>
{
    T C;
    __host__ __device__ MulC(T c) :
        C(c)
    {
    }
    __host__ __device__ T operator()(T x)
    {
        return x * C;
    }
};
template<typename T>
struct line2col: public thrust::unary_function<T, T>
{
    T C;
    __host__ __device__ line2col(T C) :
            C(C)
    {
    }
    __host__ __device__ T operator()(T i)
    {
        return i / C;
    }
};
int main()
{
    cudaDeviceSetCacheConfig(cudaFuncCachePreferShared);
    cublasHandle_t hd;
    curandGenerator_t rng;
    cublasCreate(&hd);
    curandCreateGenerator(&rng, CURAND_RNG_PSEUDO_DEFAULT);
    const size_t m = 2000, n = 200;
    const double c1 = 1.0;
    const double c0 = 0.0;
    thrust::device_vector<double> A(m * n);
    thrust::device_vector<double> B(m * n);
    thrust::device_vector<double> C(m * n);
    thrust::device_vector<double> sum1(1 * n);
    thrust::device_vector<double> sum2(1 * n);
    thrust::device_vector<double> one(m * n, 1);
    double* pA = thrust::raw_pointer_cast(&A[0]);
    double* pB = thrust::raw_pointer_cast(&B[0]);
    double* pSum1 = thrust::raw_pointer_cast(&sum1[0]);
    double* pSum2 = thrust::raw_pointer_cast(&sum2[0]);
    double* pOne = thrust::raw_pointer_cast(&one[0]);
    curandGenerateUniformDouble(rng, pA, A.size());
    const int count = 2;
    for (int i = 0; i < count; i++)
    {
        thrust::transform(A.begin(), A.end(), B.begin(), Exp());
        cublasDgemv(hd, CUBLAS_OP_T, m, n, &c1, pB, m, pOne, 1, &c0, pSum1, 1);
        thrust::transform(sum1.begin(), sum1.end(), sum1.begin(), Inv());
        cublasDdgmm(hd, CUBLAS_SIDE_RIGHT, m, n, pB, m, pSum2, 1, pB, m);
    }
    for (int i = 0; i < count; i++)
    {
        thrust::reduce_by_key(
                thrust::make_transform_iterator(thrust::make_counting_iterator(0), line2col<int>(m)),
                thrust::make_transform_iterator(thrust::make_counting_iterator(0), line2col<int>(m)) + A.size(),
                thrust::make_transform_iterator(A.begin(), Exp()),
                thrust::make_discard_iterator(),
                sum2.begin());
        thrust::transform(
                A.begin(), A.end(),
                thrust::make_permutation_iterator(
                        sum2.begin(),
                        thrust::make_transform_iterator(thrust::make_counting_iterator(0), line2col<int>(m))),
                C.begin(),
                thrust::divides<double>());
    }
    for (int i = 0; i < count; i++)
    {
        thrust::inclusive_scan_by_key(
                thrust::make_transform_iterator(thrust::make_counting_iterator(0), line2col<int>(m)),
                thrust::make_transform_iterator(thrust::make_counting_iterator(0), line2col<int>(m)) + A.size(),
                thrust::make_transform_iterator(A.begin(), Exp()),
                C.begin());
        thrust::copy(
                thrust::make_permutation_iterator(
                        C.begin() + m - 1,
                        thrust::make_transform_iterator(thrust::make_counting_iterator(0), MulC<int>(m))),
                thrust::make_permutation_iterator(
                        C.begin() + m - 1,
                        thrust::make_transform_iterator(thrust::make_counting_iterator(0), MulC<int>(m))) + n,
                sum2.begin());
        thrust::transform(
                A.begin(), A.end(),
                thrust::make_permutation_iterator(
                        sum2.begin(),
                        thrust::make_transform_iterator(thrust::make_counting_iterator(0), line2col<int>(m))),
                C.begin(),
                thrust::divides<double>());
    }
    curandDestroyGenerator(rng);
    cublasDestroy(hd);
    return 0;
}