I am trying to bind the formatter for the jqGrid column Model dynamically. I build the colModel array dynamically as follows. 
ColModel:[{name:Id,width:50,formatter:customerLinkFormatter}]
I have extended the formatter as follows
$.extend($.fn.fmatter, {
customerLinkFormatter: function (cellvalue, options, rowdata) {
    return '<a href="CustomerEdit.aspx?id=' + rowdata[options.colModel.name] + '"> ' + cellvalue + '</a>';
}
});
But no link is displayed for the Id column. Please help me in figuring out.
Here is part of the code
$(document).ready(function () {
        "use strict";
        $.ajax({
            type: "POST",
            url: "../Hdlr.ashx?",
            datatype: "json",
            success: function (msg) {
                jqcolNames = msg.ColNames,
                jqcolModel = msg.ColModel,
                PopulateGrid();
            },
            error: function (msg) {
                alert(' error  ' + msg.responseText);
            }
        });
    });
    function PopulateGrid() {
        $('#list').jqGrid({
            url: "../Hdlr.ashx?",
            colNames: jqcolNames,
            colModel: jqcolModel,
            jsonReader: {
                cell: "",
                id: "0",
                repeatitems: false
            },
            rowNum: 10,
            rowList: [10, 20, 30],
            pager: "#pager",
            rownumbers: true,
            viewrecords: true,
            search: false,
            caption: "Grid Information"
        }).jqGrid("navGrid", "#pager", { edit: false, add: false, del: false, search: false });
    }