It mainly depends on the adopted convention within your group of work.
As the != NULL form may be clearer to a developer who is used to it, the inverse is also true for developers who were used to check a NULL value using the boolean form.
As @Andy Prowl mentioned it, a much clearer version of this appeard in C++11 by the use of the nullptr type : if (x == nullptr). This notation should be used as a convention by every members of a team if you are writing C++11 application.
Finally, there exists different patterns that are pretty much used such as the Null Object Pattern that avoids making this check everywhere in your code, in case this check involves a specific habit of your application.