Standing on the shoulders of charles-clayton and @vikas-gautam, I added the string test which is needed if a column has strings as in OP.
return isNaN(a-b) ? (a === b) ? 0 : (a < b) ? -1 : 1 : a-b  ;
The test isNaN(a-b) determines if the strings cannot be coerced to numbers.  If they can then the a-b test is valid.
Note that sorting a column of mixed types will always give an entertaining result as the strict equality test (a === b) will always return false.
See MDN here
This is the full script with Logger test - using Google Apps Script.
function testSort(){
function sortByCol(arr, colIndex){
    arr.sort(sortFunction);
    function sortFunction(a, b) {
        a = a[colIndex];
        b = b[colIndex];
       return isNaN(a-b) ? (a === b) ? 0 : (a < b) ? -1 : 1 : a-b  ;  // test if text string - ie cannot be coerced to numbers.
       // Note that sorting a column of mixed types will always give an entertaining result as the strict equality test will always return false
       // see https://developer.mozilla.org/en-US/docs/Web/JavaScript/Equality_comparisons_and_sameness
       }
}
// Usage
var a = [ [12,'12', 'AAA'],
          [12,'11', 'AAB'],
          [58,'120', 'CCC'],
          [28,'08', 'BBB'],
          [18,'80', 'DDD'],
        ]
    var arr1 = a.map(function (i){return i;}).sort();  // use map to ensure tests are not corrupted by a sort in-place.
    Logger.log("Original unsorted:\n     " + JSON.stringify(a));
    Logger.log("Vanilla sort:\n     " + JSON.stringify(arr1));
    sortByCol(a, 0);
    Logger.log("By col 0:\n     " + JSON.stringify(a));
    sortByCol(a, 1);
    Logger.log("By col 1:\n     " + JSON.stringify(a));
    sortByCol(a, 2);
    Logger.log("By col 2:\n     " + JSON.stringify(a));
/* vanilla sort returns " [
                            [12,"11","AAB"],
                            [12,"12","AAA"],
                            [18,"80","DDD"],
                            [28,"08","BBB"],
                            [58,"120","CCC"]
                          ]
   if col 0 then returns "[
                            [12,'12',"AAA"],
                            [12,'11', 'AAB'],
                            [18,'80',"DDD"],
                            [28,'08',"BBB"],
                            [58,'120',"CCC"]
                          ]"
   if col 1 then returns "[
                            [28,'08',"BBB"],
                            [12,'11', 'AAB'],
                            [12,'12',"AAA"],
                            [18,'80',"DDD"],
                            [58,'120',"CCC"],
                          ]"
   if col 2 then returns "[
                            [12,'12',"AAA"],
                            [12,'11', 'AAB'],
                            [28,'08',"BBB"],
                            [58,'120',"CCC"],
                            [18,'80',"DDD"],
                          ]"
*/
}