Simplest solution : binary conversion, no recursion
for(int i = 0; i < 16: ++i) {
    printf("%u%u%u%u", i/8%2, i/4%2, i/2%2, i%2);  
}
See MOHAMED's answer for a recursive version of this loop
Binary recursion used by the following solutions
          _ 000
   _ 00 _/
  /      \_ 001
 0        _ 010
  \_ 01 _/
         \_ 011
          _ 100
   _ 10 _/
  /      \_ 101
 1        _ 110
  \_ 11 _/
         \_ 111
Recursive solution using char* buffer, no binary conversion
void char_buffer_rec(char number[4], int n) {
    if(n > 0) {
        number[4-n] = '0';
        char_buffer_rec(number, n - 1);
        number[4-n] = '1';
        char_buffer_rec(number, n - 1);
    }
    else {
        printf("%s\n", number);
    }
}
usage :
char number[5] = {0};
char_buffer_rec(number, 4);
Recursive solution using only int, no buffer, no binary conversion 
void int_ten_rec(int number, int tenpower) {
    if(tenpower > 0) {
        int_ten_rec(number, tenpower/10);
        int_ten_rec(number + tenpower, tenpower/10);
    }
    else {
        printf("%04u\n", number);
    }
}
usage :
int_ten_rec(0, 1000);
Another version of this solution replacing tenpower width bitwidth, replacing the printf width with a variable padding depending on the length variable. length could be defined as a new parameter, a program constant, etc.
void int_rec(int number, int bitwidth) {
    static int length = bitwidth;
    int i, n;
    if(bitwidth > 0) {
        int_rec(number, bitwidth-1);
        /* n := 10^(bitwidth-2) */
        for(i=0,n=1;i<bitwidth-1;++i,n*=10);
        int_rec(number + n, bitwidth-1);
    }
    else {
        /* i := number of digit in 'number' */
        for(i=1,n=number;n>=10;++i,n/=10);
        /* print (length-i) zeros */
        for(n=i; n<length; ++n) printf("0");
        printf("%u\n", number);
    }
}
usage :
int_rec(0, 4);
Tree Solution, recursive using char* buffer, no binary conversion
struct Node {
    int val;
    struct Node *left, *right;
};
void build_tree(struct Node* tree, int n) {
    if(n > 0) {
        tree->left = (Node*)malloc(sizeof(Node));
        tree->right= (Node*)malloc(sizeof(Node));
        tree->left->val = 0;
        build_tree(tree->left, n - 1);
        tree->right->val = 1;
        build_tree(tree->right, n - 1);
    }
    else {
        tree->left = tree->right = NULL;
    }
}
void print_tree(struct Node* tree, char* buffer, int index) {
    if(tree->left != NULL && tree->right != NULL) {
        sprintf(buffer+index, "%u", tree->val);
        print_tree(tree->left, buffer, index+1);
        sprintf(buffer+index, "%u", tree->val);
        print_tree(tree->right, buffer, index+1);
    }
    else {
        printf("%s%u\n", buffer, tree->val);
    }
}
usage :
    char buffer[5] = {0};
    Node* tree = (Node*)malloc(sizeof(Node));
    tree->val = 0;
    build_tree(tree, 4);
    print_tree(tree, buffer, 0);
But this would print an additional 0 at the begining of each line, to avoid this, build two smaller trees :
    Node* tree0 = (Node*)malloc(sizeof(Node));
    Node* tree1 = (Node*)malloc(sizeof(Node));
    tree0->val = 0;
    tree1->val = 1;
    build_tree(tree0, 3);
    build_tree(tree1, 3);
    print_tree(tree0, buffer, 0);
    print_tree(tree1, buffer, 0);
Recursive solution using int* array
#define MAX_LENGTH 32
int number[MAX_LENGTH];
void int_buffer_rec(int n, int length) {
    if(n > 0) {
        number[length - n] = 0;
        int_buffer_rec(n - 1, length);
        number[length - n] = 1;
        int_buffer_rec(n - 1, length);
    }
    else {
        for(int i = 0; i < length; ++i) {
            printf("%u", number[i]);
        }
        printf("\n");
    }
}
usage :
int_buffer_rec(4, 4);