you can use developer payload to identify user and for the security.
there are two way to generate developer payload according to your application in app billing requirement. 
1) if you are using unmanaged item(not consumable item) then you can use simply UserID which is uniquely identify user in particular your app. you can send developer payload as UserID.
or 
you can put email address into developer payload for the unique id if you have user's email id stored into server. when you get response from the google play after user paid for product then fetch it from server database of that user account, match your developer payload.
Local database(Like SQLite):
     UserID
     (Automatecally  
       generated by   product type     userEmailAddress
      Sql database)        
        1            product1            abc@gmail.com
        2            product1            xyz@gmail.com
        3            product1            pqr@gmail.com
Either you can pass it on payload as userID
--> it will create problem some time. if you don't want to go with server database then you can simply ignore the develop payload make it as a blank string it will not effect in you code much more.check this link of Nikolay Elenkov answer: stackoverflow.com/questions/14553515/
2) if you are using consumable item(managed item) then you can use random generated string
step 1: before on create method declare this:
            private static final char[] symbols = new char[36];
        static {
            for (int idx = 0; idx < 10; ++idx)
                symbols[idx] = (char) ('0' + idx);
            for (int idx = 10; idx < 36; ++idx)
                symbols[idx] = (char) ('a' + idx - 10);
        }
step 2: set RandomString and SessionIdentifierGenerator class in your activity
    public class RandomString {
        /*
         * static { for (int idx = 0; idx < 10; ++idx) symbols[idx] = (char)
         * ('0' + idx); for (int idx = 10; idx < 36; ++idx) symbols[idx] =
         * (char) ('a' + idx - 10); }
         */
        private final Random random = new Random();
        private final char[] buf;
        public RandomString(int length) {
            if (length < 1)
                throw new IllegalArgumentException("length < 1: " + length);
            buf = new char[length];
        }
        public String nextString() {
            for (int idx = 0; idx < buf.length; ++idx)
                buf[idx] = symbols[random.nextInt(symbols.length)];
            return new String(buf);
        }
    }
    public final class SessionIdentifierGenerator {
        private SecureRandom random = new SecureRandom();
        public String nextSessionId() {
            return new BigInteger(130, random).toString(32);
        }
    }
step 3: pass payload into your puchase request:
    RandomString randomString = new RandomString(36);
            System.out.println("RandomString>>>>" + randomString.nextString());
            /* String payload = ""; */
            // bGoa+V7g/yqDXvKRqq+JTFn4uQZbPiQJo4pf9RzJ
            String payload = randomString.nextString();
            Log.e("Random generated Payload", ">>>>>" + payload);
        Log.d(TAG, "Launching purchase flow for infinite gas subscription.");
            mHelper.launchPurchaseFlow(this, SKU_GAS,
                    IabHelper.ITEM_TYPE_INAPP, RC_REQUEST,
                    mPurchaseFinishedListener, payload);
    for more inforamation check this link:
    http://stackoverflow.com/questions/41107/how-to-generate-a-random-alpha-numeric-string
Make note this:
Security Recommendation: When you receive the purchase response from Google Play, make sure to check the returned data signature, the
    orderId, and the developerPayload string in the Purchase object to
    make sure that you are getting the expected values. You should verify
    that the orderId is a unique value that you have not previously
    processed, and the developerPayload string matches the token that you
    sent previously with the purchase request. As a further security
    precaution, you should perform the verification on your own secure
    server.
   check this link:
   http://developer.android.com/google/play/billing/billing_integrate.html
for more details check this link:
http://developer.android.com/google/play/billing/billing_best_practices.html
Hope it will help you.