Because the pow function must implement a more generic algorithm that has to work on all the cases (in particular, it must be able to elevate to any rational exponent representable by a double), while e*e is just a simple multiplication that will boil down to one or two assembly instructions.
Still, if the compiler is smart enough, it may automatically replace your pow(e, 2.0) with e*e automatically anyway (well, actually in your case it will probably just perform the whole computation at compile time).
Just for fun, I ran some tests: compiling the following code
#include <math.h>
double pow2(double value)
{
    return pow(value, 2.);
}
double knownpow2()
{
    double e=2.71828;
    return pow(e, 2.);
}
double valuexvalue(double value)
{
    return value*value;
}
double knownvaluexvalue()
{
    double e=2.71828;
    return e*e;
}
with g++ -O3 -c pow.c (g++ 4.7.3) and disassembling the output with objdump -d -M intel pow.o I get:
0000000000000000 <_Z4pow2d>:
   0:   f2 0f 59 c0             mulsd  xmm0,xmm0
   4:   c3                      ret    
   5:   66 66 2e 0f 1f 84 00    data32 nop WORD PTR cs:[rax+rax*1+0x0]
   c:   00 00 00 00 
0000000000000010 <_Z9knownpow2v>:
  10:   f2 0f 10 05 00 00 00    movsd  xmm0,QWORD PTR [rip+0x0]        # 18 <_Z9knownpow2v+0x8>
  17:   00 
  18:   c3                      ret    
  19:   0f 1f 80 00 00 00 00    nop    DWORD PTR [rax+0x0]
0000000000000020 <_Z11valuexvalued>:
  20:   f2 0f 59 c0             mulsd  xmm0,xmm0
  24:   c3                      ret    
  25:   66 66 2e 0f 1f 84 00    data32 nop WORD PTR cs:[rax+rax*1+0x0]
  2c:   00 00 00 00 
0000000000000030 <_Z16knownvaluexvaluev>:
  30:   f2 0f 10 05 00 00 00    movsd  xmm0,QWORD PTR [rip+0x0]        # 38 <_Z16knownvaluexvaluev+0x8>
  37:   00 
  38:   c3                      ret    
So, where the compiler already knew all the values involved it just performed the computation at compile-time; and for both pow2 and valuexvalue it emitted a single mulsd xmm0,xmm0 (i.e. in both cases it boils down to the multiplication of the value with itself in a single assembly instruction).