I fear the answer will be a straight 'no', but I was wondering if it's possible to do something such as the following in MySQL:
SELECT (title||label||name) FROM table
i.e Select a single column, which may be called title, label or name, from table.
Reason being: the query will be dynamically generated where table is known but (due to reasons beyond my control) there is no consistent naming convention in the other tables.